A New Tool to Help Marketers Measure and Optimize Mobile App Performance

By on    Apps, Latest, News  

A New Tool to Help Marketers Measure and Optimize Mobile App Performance

Introducing Airship’s latest feature, the App Health Dashboard, a brand-new reporting dashboard that tracks your app’s performance through the entire mobile app lifecycle! Tailored reports to highlight key metrics, such as user growth, activation rates, engagement scores, retention rates and more. Say goodbye to guesswork and hello to data-backed decisions. The dashboard offers comprehensive insights […]

Airship acquires Apptimize to create industry’s leading end-to-end mobile customer experience platform

By on    Latest, Marketing, News  

Airship acquires Apptimize to create industry’s leading end-to-end mobile customer experience platform

Customer engagement company Airship announced that it has acquired Apptimize, the most adopted solution for testing and innovating user experiences across mobile apps and other digital channels. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties. Airship enables businesses to send relevant messages at the […]