Yabble launches AI image-based testing for faster, smarter concept validation

Yabble launches AI image-based testing for faster, smarter concept validation

Yabble, a YouGov company and leader in AI-powered market research, has experienced strong market adoption of its AI image-based concept testing functionality. Launched recently as part of its Virtual Audiences tool, the new capability allows brands to upload static creative assets and instantly gather feedback from AI personas that represent their target audiences in minutes. […]

The New SEO: Adapting Strategies for AI-Powered Search

The New SEO: Adapting Strategies for AI-Powered Search

Customers are searching differently, and we all need to keep pace by Robert Langenback, president, Eight Oh Two Marketing TL;DR—AI is reshaping how people search and find answers online. Google’s AI Overviews (AIOs) now reach 2 billion monthly users, and more searches than ever are happening through AI assistants like ChatGPT, Perplexity, and Gemini. They […]

WEBER RANCH VODKA INTRODUCES ‘TEX,’ A FIRST-OF-ITS KIND PERSONALIZED ARTIFICIAL INTELLIGENCE MIXOLOGIST

WEBER RANCH VODKA INTRODUCES ‘TEX,’ A FIRST-OF-ITS KIND PERSONALIZED ARTIFICIAL INTELLIGENCE MIXOLOGIST

AI-Powered Experience, Delivered Through SMS or Online Chat, Inspires Creativity and Celebrates Cocktail Craftsmanship Weber Ranch 1902 Vodka, the innovative new vodka brand distilled exclusively from 100% Blue Weber Agave, has launched “Tex,” a groundbreaking new tool that combines professional mixology expertise with the intelligence of AI – delivered right through SMS text or online […]

Marketers bet big on AI – but over half fear it will take their job

Marketers bet big on AI – but over half fear it will take their job

No Brainer’s 2025 Marketing Trends Report reveals industry professionals’ optimism as AI begins to prove its value Over half of marketers plan to boost AI investment by up to 50% with many seeing clear ROI already Data collected from more than 500 respondents shows an undercurrent of job loss concerns, as 53% fear creative roles will be replaced Artificial […]

Mitsubishi Motors Canada Launches AI-Powered “Intelligent Companion” to Transform the 2025 Outlander Buying Experience

Mitsubishi Motors Canada Launches AI-Powered “Intelligent Companion” to Transform the 2025 Outlander Buying Experience

Mitsubishi Motor Sales of Canada announces an innovative AI-powered tool designed to transform the customer experience for the new Mitsubishi Outlander 2025. “The Intelligent Companion,” which launched on March 5, 2025, was created in collaboration with WongDoody (an Infosys company and IBM ecosystem partner) and leverages the IBM watsonx portfolio of AI products. Leveraging IBM’s […]

Audigent and Onetag raise the bar for programmatic combining real-time data and AI-powered curation

Audigent and Onetag raise the bar for programmatic combining real-time data and AI-powered curation

The partnership integrates Onetag’s Smart Curation platform with Audigent’s programmatic activation offering for higher media quality across the ad ecosystem Leading data activation, curation and identity platform Audigent, today announces a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities. By integrating Onetag’s Smart Curation technology […]

Brandtech Group Supercharges Gen AI Marketing Platform, Pencil Pro, with Google Cloud collaboration.

Brandtech Group Supercharges Gen AI Marketing Platform, Pencil Pro, with Google Cloud collaboration.

The Brandtech Group today announces a powerful collaboration with Google Cloud, integrating their cutting-edge AI models into its industry-leading generative AI marketing platform, Pencil Pro. With its collaboration with Google Cloud, The Brandtech Group clients will enjoy access to advanced Google Cloud models as they’re available, with the latest to generate insights, assets, predictions and […]

Onetag takes the lead on GARM sustainability framework with Cedara partnership

Onetag takes the lead on GARM sustainability framework with Cedara partnership

Onetag selects Cedara to provide comprehensive, fully compliant emissions measurement for buy- and sell-side customers Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected Cedara, the Carbon Intelligence Platform, to quantify the sustainability benefits of its AI-powered media curation for the programmatic supply chain. Onetag will incorporate Cedara […]

AI to Take Over Social Posting Around the World: Hookle AIDE Now Speaks 50+ Languages

AI to Take Over Social Posting Around the World: Hookle AIDE Now Speaks 50+ Languages

Hookle, a Finland-based social media innovator, is set to revolutionize social media marketing for small businesses worldwide with its latest enhancement to Hookle AIDE. The AI-powered social media assistant and automated post generator now boasts multilingual support for over 50 languages, empowering small businesses to connect with audiences across the globe. With this groundbreaking advancement, […]

Preciso announces collaboration with the AI Chip Centre at Digital University of Kerala

Preciso announces collaboration with the AI Chip Centre at Digital University of Kerala

The innovative technology company and the university are teaming up to boost contextual relevance and personalisation with machine learning Bid-smart DSP Preciso today unveils a collaboration with the AI Chip Centre at Digital University of Kerala (DUK), which sees the university use the programmatic bidder as a use case for its Masters students in AI […]

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