Users Interact With Well-Based VR Ad Campaigns

By Newsroom on July 12, 2016   Marketing, Reports  

After designing, launching and analyzing their first virtual reality (VR) campaign, users are more inclined to look straight ahead and to the right, says mobile marketing platform StartApp. Based on a heat map of user eye movements, StartApp found that users spend more than 50% of their time inside the ad on the front and […]