European digital advertising market exceeds €55bn in 2018, according to IAB Europe

European digital advertising market exceeds €55bn in 2018, according to IAB Europe

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, announced at its annual Interact conference in Warsaw that digital advertising grew 13.9 percent in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend. This is the fastest growth since 2011 and has seen the market more than double […]