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Home»Posts tagged with»AdEx Benchmark H1 2018

Mobile ad spend passes €10bn in first half of 2018, according to IAB Europe

By Newsroom on November 13, 2018   Latest, Marketing, Reports  

Mobile ad spend passes €10bn in first half of 2018, according to IAB Europe

Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research. The AdEx Benchmark H1 2018 study, from IAB Europe in collaboration with IHS Markit, also reveals that half of programmatic display spend is in mobile formats. […]

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