Nielsen adds mobile and OTT to ad ratings
![Nielsen adds mobile and OTT to ad ratings Nielsen adds mobile and OTT to ad ratings](https://lovelymobile.news/wp-content/uploads/2017/08/nielsen-701x394.jpg)
Nielsen has expanded its cross-platform campaign measurement service, Total Ad Ratings, across TV and digital audiences. Total Ad Ratings will now cover advertising viewed by mobile audiences, including YouTube, and over-the-top (OTT) viewing. The extension means the tool now measures viewers on TV, smartphones, tablets, desktop, or a combination of platforms, drawing from Nielsen’s National […]