RhythmOne: 55% of raw ad opportunities blocked by adtech companies due to suspicious traffic

RhythmOne: 55% of raw ad opportunities blocked by adtech companies due to suspicious traffic

RhythmOne, a global advertising technology company, has announced the release of the Q4 2017 installment of its “Programmatic Insights Report – Spotlight on Quality” series. Based on an analysis of the 2.8 trillion average monthly ad opportunities RhythmOne’s programmatic platform processed from October to December 2017, the report provides insight into quality trends and invalid […]