With mobile devices easily overtaking the amount of people there are in the world, it goes without saying how important it is as a channel in consumer marketing to both discover and buy. However, a new UK study from 3radical has shown that brands are still consistently failing to embrace this trend and so many […]
Zizzi, the Italian restaurant chain, is leading innovation in marketing by delivering an interactive consumer experience incorporating gameplay and rewards to both engage existing customers and also attract new restaurant goers. Having recently signed a long term contract with 3radical – whose Voco software platform delivers relevant, rich, multi-channel experiences to consumers for brands such […]
