Frameplay Announces New Attention Metric In Video Game Environments, Validated In Partnership With Dentsu’s Attention Economy Team By First-To-Market Studies
HYBRID THEORY Promotes INÊS MARTINS To Global Head Of Product; Names SEAN BADLISHAH Managing Director Of APAC Region.
Mastercard Strengthens Consumer Engagement Services With Close Of Dynamic Yield Acquisition
Adverty Appoints Jonas Söderqvist As CEO As Brands Wake Up To The Power Of In-Game Advertising
TESCO MOBILE Helps Customers Beat Mobile Price Hikes, Establishing Itself As The Super Helpful Network
Over half of consumers express frustration, shop elsewhere, when their responses to brand messages go unanswered
Businesses Aren’t Getting The Message: New Report Finds Brands Are Leaving Customers Frustrated By Failing To Reply
The appointment comes as the leading conversational advertising cloud enjoys significant international expansion
Cavai Appoints Jonathan Pacey As Commercial Director, APAC
Beatgrid Stakes Adtech Prominence With Strategic Board Hires And The Announcement Of Leading Global Brand Campaigns
Adverty AB (publ), the leading in-game advertising specialist, adds more than 150 games from Roblox into its growing portfolio of in-play advertising options for distribution in the US, the Nordics and select Latin America markets.
Adverty Enters Into Exclusive Partnership With Super League Gaming For In-Play Advertising In Roblox
Amsterdam-based company first Dutch partner recognized as part of exclusive global partnership program with the short-form video platform
Gospooky has been named as an official TikTok Creative Partner as part of the platform’s Marketing Partner program. With Gospooky’s focus on keeping brands at the forefront of social media, the partnership aims to help more brands establish a powerful presence on the platform and engage with its communities in new, meaningful ways. Not only […]