Cavai and MediaMath announce global partnership to deliver conversational advertising programmatically

The integration will enable conversational programmatic buys at scale; delivered by MediaMath and creatively powered by Cavai

Cavai and MediaMath announce global partnership to deliver conversational advertising programmatically

Cavai, the leading conversational advertising cloud, has announced a global partnership with MediaMath, as the ad tech company continues to introduce pioneering products and integrations to the market, whilst working with ever-growing numbers of top brand clients. In an industry first, MediaMath and Cavai’s partnership will bring conversational advertising solutions to programmatic advertisers at scale […]

Wunderman Thompson and Duracell launch addictive AR Instagram game

Wunderman Thompson and Duracell launch addictive AR Instagram game

Wunderman Thompson has partnered with Duracell to bring the power of their Optimum batteries to life through an innovative AR Instagram contest. Duracell’s Optimum batteries offer superior performance, with up to 200% extra life or extra power for your devices. To promote their benefits, Duracell has launched ‘Bunny Hop’, a competitive Instagram game that brings […]

The festival wristband that monitors your drinking

The festival wristband that monitors your drinking

Lick it to find out. A new initiative at a Finnish music festival is paving the way for more responsible and enjoyable drinking The long-awaited summer festival season is here. After years of lockdowns and social distancing, many are looking to let loose. Yet hot, crowded festivals can be ripe spaces for excessive alcohol use.  […]

Affise releases new mobile measurement platform

Affise Attribution becomes the third service in the Affise ecosystem

Affise releases new mobile measurement platform

Partnership marketing tech provider Affise has launched a new mobile measurement platform (MMP) known as Affise Attribution.  Affise Attribution becomes the latest part of the expanding Affise ecosystem of services, which together provide a seamless, fully integrated view of performance marketing data. The Affise Attribution platform includes access to Facebook mobile attribution data, and provides […]

Contextual Advertising Expert Seedtag Opens US Headquarters in New York

Contextual Advertising Expert Seedtag Opens US Headquarters in New York

Seedtag makes its entry into the United States market, opening headquarters in New York and hiring of Managing Director Brian Danzis Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced the opening of its US headquarters in New York. By opening its headquarters in the United States, Seedtag continues in its […]

Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis.

Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis.

Adaptive streaming video advertising from the partnership between SeenThis and Adverty brings innovative programmatic video ad formats to the gaming world for the first time Adverty AB today unveils a global partnership with Swedish technology company SeenThis; the partnership enables streamed video advertising to be delivered into live-gaming environments for the first time. The groundbreaking […]

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