White Bullet’s Q2 2022 Ad Funded Piracy Report for Sygnał shows further reductions in ad-funded piracy thanks to collaborative efforts
IP protection and cyber safety company, White Bullet, today announces that its ongoing collaboration with the Sygnał Association in Poland continues to have a significant impact in the market; with its latest Ad Funded Piracy Report showing further, marked reductions in ad-funded piracy in the country. The Sygnał Association, established in 2001, protects the intellectual […]
Studio BLUP, the London-based creative agency which specialises in connecting brands to new culture through relevant design, have created the first-of-its-kind augmented reality m-commerce experience for Boots.com, the UK’s largest health and beauty retailer and Kylie Cosmetics by Kylie Jenner. The agency, whose clients include the likes of Nike, Adidas, Sony Music, Redbull, the BBC […]
Verasity, an adtech company built on the principles of open ledger technology, announced today that the VeraViews adtech stack has delivered the first third-party developed ad-support plugin for the Brightcove Web Player. Brightcove Inc. the trusted leader in streaming technology, creates reliable, scalable, and secure video technology solutions for media and enterprise organizations to help […]
Enables marketing teams to work together within one platform and understand the impact of Google and Apple Store organic traffic on total user acquisition
Launches new certifications with free courses from App Radar Academy on app store optimisation, Google app campaigns and Apple search ads
App marketing and analytics platform App Radar has introduced a new innovative tool that enables companies to combine their app’s organic and paid user acquisition data in one place for both Google and Apple app stores. The tool enables app marketers to understand the correlation between their organic and paid user acquisition efforts; how paid conversions impact […]
The programmatic specialist has made a number of new appointments to keep up with growing demand for its services
multilocal, the programmatic specialist, has announced the appointment of three new senior members of staff this month alone, as demand for its services continues to ramp up worldwide. Dharmesh Patel joins as Director, Ad Operations. He brings 15 years’ digital marketing experience supporting brands and publishers with performance-focused programmatic and paid social media campaign objectives; […]
The integration will enable conversational programmatic buys at scale; delivered by MediaMath and creatively powered by Cavai
Cavai, the leading conversational advertising cloud, has announced a global partnership with MediaMath, as the ad tech company continues to introduce pioneering products and integrations to the market, whilst working with ever-growing numbers of top brand clients. In an industry first, MediaMath and Cavai’s partnership will bring conversational advertising solutions to programmatic advertisers at scale […]
Wunderman Thompson has partnered with Duracell to bring the power of their Optimum batteries to life through an innovative AR Instagram contest. Duracell’s Optimum batteries offer superior performance, with up to 200% extra life or extra power for your devices. To promote their benefits, Duracell has launched ‘Bunny Hop’, a competitive Instagram game that brings […]
Adverty, the leading in-game advertising provider and multi-patent-holding creator of Metaverse-ready ad opportunities, announces an exclusive partnership with leading developer, Dodreams, publisher of perennial hit car-battle game Drive Ahead!
Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership
Lick it to find out. A new initiative at a Finnish music festival is paving the way for more responsible and enjoyable drinking The long-awaited summer festival season is here. After years of lockdowns and social distancing, many are looking to let loose. Yet hot, crowded festivals can be ripe spaces for excessive alcohol use. […]
