UK gaming entertainment company 1st11 welcomes Brazilian soccer star Arthur Melo as investor and first global ambassador
UK gaming entertainment company 1st11 welcomes Brazilian soccer star Arthur Melo as investor and first global ambassador
IRI announces Google executive and CPG advertising leader Kirk Perry as next President and CEO
Andrew Appel to transition to role as Board Director and Advisor
IRI, a fast-growing, innovative, global provider of technology, data and predictive analytics for the consumer, retail, and media sectors, today announced the appointment of Kirk Perry, Google’s President of Global Client & Agency Solutions, as President and CEO and a member of its Board of Directors, effective May 17, 2021. Mr. Perry succeeds Andrew Appel, […]
Blis to empower world’s largest brands and agencies to target customers at scale in the post-cookie world
Blis’ new privacy-first product suite will enable clients to deliver key business outcomes. By combining rich location insight with other real-world and online data, Blis will deliver new way of targeting that changes the way it plans and buys media.
Blis to empower world’s largest brands and agencies to target customers at scale in the post-cookie world
Havas Media Group Partners with Spaceback to Bridge the Gap between Social and Programmatic
Havas Media Group (HMG) announces today that it has partnered with social display leader Spaceback to bring the creativity of social advertising to programmatic on a global scale. This partnership will allow marketers to distribute social experiences using programmatic infrastructure, adapting any posts from across the major platforms in just a few seconds. Havas Media Group’s full roster […]
Covatic appoints industry heavyweight and ex-BBC strategy head as it readies itself for further growth
The Birmingham and London-based start-up has hired ex-BBC veteran Daniel Pike as Chief Product Officer
Covatic, a fast-growing technology company who deliver exceptional in-app experiences by identifying when, where and how each individual can engage with content – all without needing to expose personal data – has readied itself for its next phase of growth by hiring Daniel Pike as Chief Product Officer. Daniel joins Covatic at the start of […]
B2B Marketing Investment Expected To Increase In 2021
82% considered B2B digital marketing as a new business driver 65% of marketers plan to increase their B2B digital marketing spend 62% plan to refresh their B2B marketing strategy this year
B2B Marketing Investment Expected To Increase In 2021
Adverty and mobile game developer Gold Town Games enter into strategic partnership
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising within its increasingly popular games.
The partnership will see the imminent launch of Adverty’s seamless In-Play™ and In-Menu™ ads in GTG’s popular “World Hockey Manager” game in the next few weeks. GTG will also be integrating this technology into its upcoming titles set for release later this year. “We are thrilled to be adding GTG and World Hockey Manager (WHM) […]
Contrapunto BBDO creates Friend:DS, a new AI-powered contacts app capable of finding 99% compatibility
Contrapunto BBDO creates Friend:DS, a new AI-powered contacts app capable of finding 99% compatibility
Impact Acquires Trackonomics, Boosts Publisher Commerce Content Capabilities
Acquisition accelerates Impact’s market leadership position in publisher partnership technology
Impact, the global leader in partnership automation today announced that it has completed the acquisition of Trackonomics Ltd, the leading e-commerce software automation and data attribution solution designed for content publishers. This acquisition enhances Impact’s publisher technology capabilities through the Partnership Cloud. For some of the largest and most recognisable names in digital commerce transformation, Trackonomics provides full-funnel revenue […]
Adnami signs agreement with Matterkind to deliver high-impact formats programmatically across Nordic markets
Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has signed a partnership with Matterkind to help the activation intelligence company optimise campaigns across all four Nordic markets – Sweden, Denmark, Norway and Finland. Working together as strategic partners, Adnami and Matterkind will create lifetime customer value across addressable activations with high-impact formats […]