Shopify Plus merchants can now launch and automate influencer and affiliate programs through the Impact Partnership Cloud
Impact, the global leader in partnership automation, today announced it has been selected by Shopify Plus to be one of two inaugural Certified App Partners for influencer and affiliate marketing. With Impact’s Partnership Cloud, an integrated end-to-end solution for managing partnerships across the entire partner life cycle to activate rapid growth, Shopify Plus merchants can easily […]
Adverty, the in-game and esports advertising specialists, have been awarded the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal after demonstrating its compliance with rigorous brand safety standards.
The verification, which is independently validated through an audit by ABC, demonstrates Adverty’s compliance with industry best practices and gives brand partners greater confidence that their advertising will not be associated with content that could jeopardise their reputation. Adverty works with brands to help them access hard-to-reach audiences in the hugely engaging environments of gaming […]
Promotions across MiQ senior executive team, as Giles Ivey named EMEA CEO, Van Sideras EMEA COO and Freddie Turner UK MD
MiQ, the global programmatic media partner, has announced three key promotions across its senior executive management team to bolster its European expansion and drive a fast multi-market growth strategy. Giles Ivey has been promoted to EMEA CEO (previously UK CEO), Van Sideras has been named EMEA COO (previously UK MD), and Freddie Turner moves to the […]
A new partnership with Cavai, the world’s most advanced conversational advertising platform, provides unprecedented interactivity within Inskin’s ad formats
Inskin Media, the world’s premier provider of high impact digital display advertising, has today announced a new partnership with leading conversational advertising expert, Cavai. Its conversational advertising solutions offer new and unique possibilities for in-ad interactivity and allow for engagement and product selection within the format itself. A leader in specialised, high-impact formats, Inskin delivers exponentially […]
Partnership automation company, Impact, has made a number of new hires amid the continued expansion of its EMEA team, with a range of key executives promoted in response to the technology company’s continued growth and success. Alex Springer has been promoted to Regional VP, EMEA Sales & Solutions Architects; James Bennie to Senior Director, Customer […]
Following massive growth, Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has further strengthened its team with the hire of Kathryn Nixon as Publisher Partnerships Manager and Sam Levy as Commercial Activation Manager. Kathryn is tasked with looking after publisher relationships in the UK, growing the business by dipping into her extensive network. […]
NEW STUDY WARNS DIGITAL DIVIDE COULD INCREASE AFTER LATEST WAVE OF MOBILE CONTRACT PRICE RISES
Latest YouGov research reveals this year’s biggest-ever mobile mid-contract price hikes could leave millions unable to pay bills RIP to RPI: Half weren’t aware a mobile network could put up prices mid-contract, with the same amount not understanding RPI/CPI terms used in small print that lets them do it Tesco Mobile CEO Tom Denyard is […]
Latest research finds that Facebook is the most cost-effective channel on average for SMBs, Microsoft is the most responsive channel for increasing ad spend, whilst Google maintains their place as the industry leader with their high reach and low-cost offering. International online advertising platform, Adzooma, has teamed up with the world-renowned Cambridge University for a new piece of research that reveals how businesses can […]
The Birmingham and London-based start-up has also hired Anastasia Petrova as iOS Developer as it readies for further growth
Covatic, a growing tech company that empowers media companies to deliver exceptional in-app experiences by identifying when, where and how each individual can engage with content – all without needing to expose personal data – has readied itself for its next phase of growth by hiring Accelerated Mission’s Paul Turner to help it further its Go-to-Market (GTM) […]
Join the leading in-game advertising specialist on 3rd March to find out more about this opportunity and for the chance to win up to $50,000
Adverty, the leading in-game platform for advertisers, agencies and game developers, will outline a unique opportunity to significantly boost monetisation with seamless in-game advertising on the Unity platform at a seminar taking place on 3rd March 1pm UK / 2pm CET. The upcoming seminar by Adverty will unveil how to integrate its Unity software development kit […]
