impact.com Announces Sustained Growth in Q2 2025 as Consumers Turn to Authentic Connections with Trusted Communities and Brands

Leading commerce partnership marketing platform reports another strong quarter, punctuated by new client wins, product updates, knowledge-sharing and further industry recognition.

impact.com, the world’s leading commerce partnership marketing platform, announced today its continued strong performance during the second quarter of 2025, as brands turn increasingly to partnership marketing strategies to reach consumers who are disengaged with traditional advertising, and are researching in trusted communities more thoroughly than ever before when making a purchase.

During the quarter, impact.com continued to make significant investments in its platform and its people, and shared its knowledge and expertise through industry-leading research, podcasts, and partner events. The company welcomed more than 900 new clients to its customer portfolio, including Hobbycraft, Mandarin Oriental Hotel Group and Sandals and Beaches Resorts. The company now serves over 5,000 of the world’s leading brands, which leverage the company’s platform globally.

Data from impact.com’s 2025 Mid-year Industry Benchmark report shows a fundamental shift in consumer behaviour toward more strategic, research-intensive shopping. Consumers are navigating their online spending with a clear objective: maintaining their purchasing habits while keeping their overall spending in check. In this environment, recommendations from trusted third parties such as influencers and creators, affiliates, trusted publishers and friends, carry significantly more weight than one-way brand message broadcasts. 

“Today’s consumer seeks out authenticity, engagement, trust and credibility. These are all values that partnership marketing thrives on. We’ve built the platform that powers this new era of commerce – one rooted in authenticity, powered by partnerships, and scaled through intelligence. The momentum we’re seeing is proof: brands that embrace this shift are growing faster, connecting deeper, and spending smarter,” said impact.com CEO David A. Yovanno.

“The world has moved on from one-way messaging, dictated by brands, and there’s no going back. At the same time, the cost of consumer acquisition through traditional channels is rising exponentially, and that’s because those channels are no longer fit-for-purpose. The old playbook – ads that interrupt, messages that shout – no longer works. Today’s consumer wants trusted recommendations from real people.”

During the second quarter, impact.com announced its expansion into Spain, the appointment of its first-ever chief customer officer, and a new UK country manager. The Spanish office is in Madrid, and is headed up by Javier Murillo, Country Manager, Spain, and Philipp Danielopol, Head of Sales, Spain. Chief Customer Officer Jessica Breslav brings deep and diverse experience to the role, having held senior leadership roles at Criteo, Commission Junction, and most recently at Index Exchange, where she served as the Chief Customer Officer and drove measurable impact across customer success, support, media strategy, and partner enablement. UK Manager Anthony Clements brings nearly 20 years of experience in the affiliate and partner marketing industry. Most recently, he served as UK Country Manager at Adtraction, a Sweden-based partner marketing network, where he launched the UK market in 2019 and led it through 2024. Based in London, he will oversee the UK and DACH markets. The company now has more than 1,300 employees across 20 countries dedicated to helping local brands leverage the power of partnership marketing. 

Delivering on its dedication to supporting the creator community, impact.com sponsored Ryan Trahan’s 50 states in 50 days campaign with a donation of $50,000, benefiting entirely St. Jude’s Children’s Research Hospital. Ryan travelled the country, finding the top Airbnbs and meeting fellow creators, and raised over $10 million for St. Jude’s in the process. 

Additional highlights from the quarter include:

• Rolled out powerful updates across its Performance, Creator, and Advocate products in Q2, all designed to streamline workflows, improve security, and drive better results from partnership programmes. Performance now features Scoped API Access Tokens for more secure and flexible developer integrations. New Shopify consent management tools enhance data compliance and improve attribution in GDPR regions, while updates to the publisher experience – including minimum contract requirements and expanded pre-approval access – make it easier for brands and partners to connect. On Creator, brands can now invite out-of-network creators directly from Extended Search and Social Listening, while a new automation for Social Monitoring helps brands manage partner violations with less manual effort.
  Advocate also received a major boost in Q2, with a fully redesigned Program Editor, featuring a guided setup flow, plain-language configuration, and a cleaner, more intuitive interface to simplify referral programme management.
• Hosted the annual flagship Partnerships Experience event, iPX, which was expanded this year and held in a larger venue with room for more growth in Austin, Texas. London also expanded to a larger venue, and the two events brought together almost 900 attendees, including 100 creators, and over 50 speakers from every aspect of the partnership economy, to share knowledge, learn from industry trailblazers, and build connections for the future across three days and three stages in Austin, and across two stages on one day in London. iPX China was also held on September 4th, and iPX Sydney is set for September 11th, rounding out the event series.
• Released industry-leading research, including a report with EMARKETER on a Global Creator Shopping Survey, which features insights from 4,500 social media users across eight countries about how they engage with and make purchase decisions from creator and influencer content. Also released the July 2025 Prime Day report, providing valuable performance insights into retailer and brand performance in reaction to Amazon’s Prime Day sale event during July 2025 vs. 2024. 
• Passed 440,00 downloads of The Partnership Economy podcast, which is now in its sixth season and features marketing insights on partnership strategies from global leaders and creators, including VistaPrint and Getty Images.
• Recognised through a number of industry-leading awards, including being named a finalist for Best Affiliate Marketing Platform in the Digiday Technology Awards for its successful campaign with Carhartt, and Best Overall MarTech Company at the MarTech Breakthrough Awards, which recognises today’s most innovative products, solutions, services and companies in the global field of marketing, ad and sales technology. The company also won Gold for Best Use of a Small Budget in the Influencer Marketing Show Awards, and received five awards as part of the Performance Marketing Awards for leading technology and innovation and work with clients including B&Q, Skyscanner, and TUI. impact.com‘s Chief Marketing Officer, Cristy Garcia, was featured on Performance Marketing World’s International Powerlist, which recognises the most influential people in the performance marketing industry.
  

More information on the company’s momentum can be found at impact.com.

Source: impact.com

  Adtech, agency, growth, impact.com, Partnership Marketing