Blend Media, a 360° VR video solution for brands, agencies, and publishers, has introduced a self-serve editing tool for brands and advertisers globally.
The tool, called 360 Stories, enables marketers to create and publish interactive 360° video campaigns that are accessible for consumers on any device.
Users can start by choosing a background from Blend Media’s content library or by uploading their own video. They then add branded elements such as images, 2D videos and interactive hotspots via a drag-and-drop method. From here, the video campaign can be published with an embed code and accessed from any device.
“We realised that in order for 360° video to become mainstream and for marketers to gain access to the benefits, they needed a simple way to create and publish 360-degree video campaigns,” said Chris Helm, co-founder and COO at Blend Media.
“360 stories is the only editing tool that allows the user to add interactive elements on top of 360-degree video. This means there is potential to create a powerful call to action or even gamify the experience by adding hotspots that link two 360 experiences together. This tool will open up a lot of opportunities for developing campaigns that capture the attention of online audiences by empowering them to take control of the viewpoint and discover more.”
Source: Mobile Marketing Magazine