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Home»Posts tagged with»Happy Meal Toy

Unhappy meal: McDonald’s ditches wearable fitness tracker over “rash” claims

By Newsroom on August 20, 2016   Apps, Innovation, Marketing, News  

Unhappy meal: McDonald’s ditches wearable fitness tracker over “rash” claims

McDonald’s latest attempt to shed its unhealthy image backfired this week, after a fitness tracker happy meal toy was claimed to bring out its users in a rash. McDonald’s was hoping the Step It! Activity Band would be a means of getting kids to be more active. However, on Wednesday, it voluntarily removed the device […]

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