JAKALA Leads the Green Transformation of Advertising with Cedara

A New Partnership in the Name of Sustainability

JAKALA, Europe’s leading AI-driven data transformation company, announces a global partnership with Cedara, the Carbon Intelligence Platform, to accelerate the adoption of sustainable practices in omnichannel advertising campaigns.

JAKALA’s commitment to sustainability is reflected in its status as a Benefit Corporation since 2021 and its full adherence to the United Nations Sustainable Development Goals (SDGs).

Through its collaboration with Cedara, JAKALA integrates advanced tools for measuring, managing, and reducing the environmental impact of advertising, supporting its clients and partners in achieving their sustainability goals.

With Cedara’s platform, JAKALA can monitor its CO₂ emissions across the entire value chain, including media investments, supply chain activities, and other internal operations. This approach allows for the identification of improvement areas and the implementation of strategies to reduce carbon footprints, ensuring compliance with global standards such as the Greenhouse Gas (GHG) Protocol and the Ad Net Zero Global Media Sustainability Framework.

For JAKALA’s clients, the partnership represents a concrete opportunity to optimize their environmental impact in marketing. By leveraging Cedara’s data-driven analysis and actionable insights, brands can align their advertising strategies with sustainability objectives while maintaining efficiency and performance.

“At JAKALA, we believe that innovation and sustainability must go hand in hand. Through our collaboration with Cedara, we can offer our clients cutting-edge solutions to integrate sustainability into their marketing strategies,” said Adriano Coccia, Strategic Offering & Innovation Senior Director at JAKALA.

“JAKALA’s global vision and innovative approach make it the ideal partner to position sustainability at the core of advertising,” said Andrea Caporlingua, VP of Sales, Southern Europe at Cedara. “Together, we will provide essential tools and insights to drive a tangible transition towards a net-zero future.”

Starting in 5 countries –Italy, France, Spain, the UK and the USA- this collaboration marks a decisive step for JAKALA toward a more responsible advertising ecosystem, further solidifying its leadership in the sustainable transformation of the industry.

Source: JAKALA

  Cedara, JAKALA, partnership, Sustainability