Gaming streamers skydive 15,000ft in The First Drop from EE

Social campaign The First Drop from EE celebrates the return of iconic Call of Duty®: Warzone™ map, Verdansk, five years on from the original drop

The activation saw Twitch streamer Aaron Turner (AaronTheLoco) and friends skydive 15,000ft to recreate the well-known drop into the Verdansk map before landing in a remote location to play and stream the map in real time using EE broadband.

EE and Boomerang’s latest campaign delivers an exhilarating return to Verdansk to mark the re-release of the iconic Call of Duty: Warzone map, five years after its debut. The activation, which forms part of EE’s ambition to become the no.1 destination for gaming, saw popular streamers, Aaron Turner (AaronTheLoco) and friendsBernard Cosgrove, Temitope Agboola and Eoin Hogan recreate the iconic drop into the Verdansk map by skydiving 15,000ft. 

In a breathtaking experience, the squad skydived out of a plane, free falling for a full 60 seconds before touching down in a remote location where they streamed themselves playing the map over Twitch using EE broadband and gaming kits from the EE Game Store, the go to destination for UK gamers on any network. 

Live from a Call of Duty: Warzone themed hangar, footage of the skydive was shown to viewers on Twitch before the gamers started their own live streams to play on Verdansk map, discuss their jump, enjoy the new gameplay features and reminisce about their gaming sessions from five years ago. Adding to the excitement, bonus in-game giveaways from EE sought to spark further engagement during the live stream. 

Created by Boomerang with support from Saatchi & Saatchi, the activation captivated fans’ imagination, rekindling feelings of nostalgia they experienced when the map was originally unveiled. To keep the excitement going, next week, a highlight video will drop across Instagram and TikTok, driving viewers to the EE Game Store for more gaming action.

The EE Game Store offers game-changing kit for gamers on all networks. This social activation is part of a series of new experiences and exclusive drops only available at the EE Game Store.

CREDITS

SOCIAL AGENCY: Boomerang

SENIOR CREATIVE: Will Boehm & Ben Rutherford

BUSINESS LEAD: Emma HIbbitt

ACCOUNT DIRECTOR: Alex Taurian & Chloe Mimms 

LEAD PRODUCER: Helen Tucker-Lalloo 

PRODUCER: Sophie Thornton 

DESIGNER: Lydia Perez Lopez & Bryan Ayala

TECH RUNNER: Jack Brereford

VIDEOGRAPHER & EDITOR: Charlie Hutchins 

EDITOR (WRAP FILM): Dan West 

ADVERTISING AGENCY:  Saatchi & Satchi

STRATEGY PARTNER: Mathieu Abet (Saatchi & Saatchi)

Client: EE

Director of Brand Marketing: Kelly Engstrom
Head of Social Media: Annabel Davison
Brand Campaign Manager: Joel Hyde 
Head of Gaming Partnerships: David Ryan
Gaming Partnerships Marketing Manager: Hanna Skiba

Gaming Manager: Olly Southern

PR Manager: Kayleigh Ross 

Source: EE

  AaronTheLoco, Boomerang, EE, Saatchi & Saatchi