From Views to Value: Truvid Reinvents Its Brand and Expands Global Footprint, Starting with Brazil and a New Wave of Strategic Alliances

Truvid, the global video monetization platform, is entering a new growth phase with a comprehensive strategic repositioning that includes a global rebrand, market expansion, and new content partnerships. The initiative reinforces Truvid’s evolution into a leading attention-driven video company, strengthening its footprint in key regions such as Brazil — the first market to host dedicated social channels — while collaborating with global content creators to deliver measurable results for publishers and advertisers worldwide.

Launched on September 30, the rebrand comes as digital video ad spend continues its rapid growth, commanding a larger share of global media budgets, while attention is increasingly fragmented across platforms. With short-form and vertical formats dominating, Truvid is positioning itself at the intersection of audience behavior and advertiser demand.

“Video has entered an attention-first era,” said Roee Lichtenfeld, CEO of Truvid. “Our new identity signals Truvid’s shift from passive enabler to active leader. With our Console, Player, and Premium Video Library, we’re building clarity, trust, and measurable outcomes into video monetization at scale.”

Truvid’s platform brings together three core elements for publishers and advertisers:

• Truvid Console – rebuilt from the ground up to simplify revenue management and prove outcomes with transparency.
• Vertical Player – mobile-first and designed for short-form, vertical consumption.
• Premium Video Library – a top-tier, brand-suitable content library ensuring quality inventory at scale.

For advertisers, the promise is clean, scalable inventory. For publishers, it’s simple tools to activate video and unlock monetization with impact.

According to Diana Savu, Head of Marketing at Truvid: “This rebrand isn’t just cosmetic—it gives Truvid a stronger voice and a clear point of view. We’re not just participating in the video economy, we’re shaping how attention is measured, monetized, and valued.”

Expansions and Partnerships

The refreshed brand identity is part of a broader strategic repositioning, supported by dedicated initiatives in key markets — starting with Brazil. The country will be the first to host localized social media channels (LinkedIn and Instagram), reinforcing Truvid’s commitment to building stronger connections with local publishers and advertisers.

To lead this next phase, Ricardo Nery — a seasoned executive with extensive experience at Taboola, Criteo, and Netshoes — joins as Managing Director for Brazil, tasked with structuring and accelerating Truvid’s regional operations.

Another key milestone in this new chapter is Truvid’s partnership with UnderKnown, the Toronto-based, award-winning digital media studio behind hit factual franchises What If and How To Survive. Through this collaboration, UnderKnown’s premium video library will be localized into multiple languages and markets, unlocking new exposure and monetization opportunities for both companies and their publishing partners.

UnderKnown’s creator-led, science-driven storytelling has generated billions of views worldwide, and this partnership further expands Truvid’s commitment to delivering high-quality, attention-driven content across the globe.

Source: Truvid

  Brand Identity, Brazil, Expansion, partnership, Rebrand, Truvid, UnderKnown