RedTrack launches Relay, a free solution to boost paid campaign performance with Conversion API

Relay provides advertisers with a free, turnkey way to capture first-party data and improve campaign targeting without added complexity

• The new solution, Relay, captures first-party conversion data and sends it back to Ad Platforms, providing a performance boost with better campaign optimization
• The turnkey, plug-and-play SaaS product is free to use and requires no coding expertise to set up
• Relay sends conversion data via API automatically, without adding extra work to an ad buyer’s workflow
• Relay turns Conversion API from mitigation strategy to a standard performance driver 
• Early adopters of Relay report 10-20% performance uplifts, showing the impact of simplified Conversion API adoption at no cost

RedTrack, an automation and analytics platform for e-commerce media buyers, has launched Relay, a free conversion tracking and conversion API solution for advertisers. With this turnkey SaaS tool, media buyers can capture first-party conversion data and automatically send it to ad platforms  like Meta or TikTok. By feeding enriched, real-time signals, Relay helps ad platforms deliver campaigns to the right audiences more effectively, and without technical complexity or added cost.

Many media buyers face a difficult challenge. As third-party cookies disappear and ad blockers grow, pixel performance continues to decline. Yet many advertisers still rely on pixels alone, never making the shift to a stronger hybrid setup with Conversion API. The result is weaker campaign performance and wasted ad spend. While solutions exist, they are often expensive, complex, or time-consuming, leaving ad buyers stuck choosing between poor data or another difficult, costly tool.

Relay changes this. It is one of the only free products on the market combining conversion tracking and conversion API signal delivery. Designed for immediate uplift, simple setup, and global scalability, media buyers can expect a dramatic boost in the performance of ad campaigns. By feeding the full stream of data to ad platforms, (e.g. Meta through Relay), as opposed to only the conversion data from Meta’s own platforms, media buyers will see major improvements in the quality and performance of entire campaigns.

Vlad Zhovtenko, co-founder and CEO of RedTrack

Vlad Zhovtenko, co-founder and CEO of RedTrack, said: “Relay addresses this gap as one of the few free solutions that combines conversion tracking with Conversion API signal delivery. It is designed for straightforward setup, fast adoption, and scalability across markets. By sending a complete stream of first-party data to ad platforms, rather than relying only on their pixels, Relay helps media buyers improve targeting accuracy and overall campaign performance.”

Tóth Nóra, Chief Business Development Officer at client agency Intren, said: “Relay plugs an important gap in the market by making Conversion API adoption both simple and free. It’s rare to see a solution that lowers barriers this much while delivering real value for advertisers. Tools like this help ensure that businesses of all sizes can benefit from stronger data and better performance across major ad platforms. We’re already seeing encouraging outcomes for advertisers using Relay and look forward to seeing results continue to roll out.“

Integration is straightforward through RedTrack’s online signup. The tracking script works out of the box for Shopify and WooCommerce, with pre-built options available for Google Tag Manager.

Source: RedTrack

  API, RedTrack, Relay, SAAS, Tóth Nóra, Vlad Zhovtenko