Taboola Renews Content Recommendations Deal with Reach PLC, Expanding Deal to Include Header Bidding and Bringing Relationship Into Its Thirteenth Year

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced the renewal of its long-standing partnership with Reach PLC, the largest commercial news publisher in the UK and Ireland. The new multi-year agreement takes Taboola’s exclusive relationship with Reach into its thirteenth year.

In the new deal, Reach will continue to implement Taboola’s suite of products to grow its audience, optimise user engagement, and drive revenue across its large portfolio spanning the UK, Ireland, and the U.S. Notable titles include the Mirror, the Express, and OK!, among others.

Reach will continue to utilise Taboola Feed, an integrated feed that provides readers with personalised multi-format content recommendations, Explore More, an offering designed to increase session depth and engage users visiting publisher sites directly from social media and apps, and exclusive in-article Ad units.

Reach will also now be implementing Taboola’s Header Bidding product, a capability that allows publishers to drive improved monetization.

Adam Singolda, Founder and CEO, Taboola said: “Reach is a great example of a publisher that continues to keep up with readers year after year. They’ve shown a commitment to long-term growth in boosting both readership and engagement. We’re proud to be heading into our thirteenth year together, and we’re especially excited to see the opportunities that Header Bidding brings.”

Piers North, Chief Revenue Officer for Reach, said: “We have developed a really positive relationship with Taboola over the years and are excited to build on this partnership. Reader experience is important to us and so we will be working with Taboola to improve this across our platforms for all our audiences.”

Source: Taboola

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