Smurfit Kappa utilises cutting-edge event app for customer event

Smurfit Kappa, a global leader in paper-based packaging solutions, today unveiled an innovative and interactive event app, in partnership with creative technology studio Appetite Creative, to enhance a customer event.

The web app based connected experience, accessed via QR codes, is designed to support Smurfit Kappa’s SK Driving event offering a digital interactive support tool alongside the in-person activation.

Going beyond traditional event engagement, participants can utilise the app to take an educational journey through 13 key business areas including, Design2Market, XXL, Circular Economy, Smurfit Kappa Green & Machine Systems, Retail, eCommerce, Display, Recycling, Consumer Packaging and Better Planet Packaging. 

Attendees will be encouraged to answer 20 questions in each virtual business area and have the chance to win one of two pairs of tickets to the Grand Prix. The app is also designed to seamlessly collect valuable customer data, feedback, votes and likes for specific business areas. Attendees will have easy access to essential event information, including speaker details, the event map and session schedules.

Jane Skelton, UK Innovation Director at Smurfit Kappa said, “We are thrilled to provide our customers with a unique and engaging experience. The event app, crafted by Appetite Creative, will add an extra layer of excitement and interactivity to enhance our guests’ overall experience. We chose to collaborate with Appetite Creative for the team’s expertise in creating cutting-edge solutions that align with our vision and commitment to delivering exceptional experiences for our customers.”

Jenny Stanley, Managing Director at Appetite Creative said, “This app is a game-changer for events. It seamlessly combines entertainment, engagement and education, creating an unforgettable experience for attendees. It shows just how easy QR codes and connected experiences are to integrate into live events – while storing data in the real-time backend dashboard to inform future events. This innovative app is a testament to Smurfit Kappa’s dedication to pushing the boundaries of what is possible in customer engagement and data utilisation.”

Source: Appetite Creative

  App, Appetite Creative, Packaging, Smurfit Kappa