The impact.com platform provides partnership management for more than 2,000 brands, enabling publishers, brands, and agencies to aggregate, orchestrate, and optimize partnerships — with influencers and creators, traditional affiliate rewards publishers, commerce content publishers, B2B, and more — in a single, unified platform. The strategic secondary investment allows impact.com to broaden its investor base, continue its strong momentum, and further solidify the company’s leading position and expertise within the partnership economy.
“The interest, excitement and support of both W Capital and Providence Public as strategic investors speaks to impact.com’s continued momentum in driving the partnership economy forward,” said David A. Yovanno, impact.com CEO. “We are pleased to partner with W Capital and Providence Public for the next phase of our growth. The partnership ecosystem is thriving and we will continue to challenge ourselves to innovate and provide leading solutions that drive revenue and growth for our clients and partners.”
The announcement follows impact.com’s acquisition of Pressboard Media, Inc., the premier analytics and reporting platform for branded content, which empowers publishers and media companies to scale their content programs and accurately measure their success, for more efficient and meaningful partnerships. As the digital advertising landscape continues to evolve, this acquisition provides publishers with an opportunity to strengthen relationships with audiences through a holistic premium content offering.
RBC Capital Markets served as exclusive placement agent for impact.com and Latham & Watkins served as legal advisor.