Buzzman Launches New Mumm’s Motto: 
”Don’t Win To Celebrate. Celebrate To Win”

Maison Mumm reveals its new multimedia international campaign from November 2nd with Usain Bolt.

Created with its french advertising agency Buzzman, the film introduces the brand new signature: “Celebrate your next victory”. This message establishes the brand’s mindset, focus on panache and positive thinking.

Usain Bolt’s impressive ranking are the result of an outstanding state of mind: foolproof optimism and positivism and hard training. This singular mental strength enabled him to win a course even before it began.

Directed by Luis Cervero (Pharell Williams, Justice…), the film stages the athlete with the former Miss Universe’s Jamaican runner-up, Yendi Philipps, on a music track by TKAY. The festive and staggering atmosphere echoes Bolt exceptional career.

Labelled “Don’t win to celebrate. Celebrate to win.”, this campaign inaugurates the new global Champagne Mumm platform: “Celebrate your next victory “. It will be deployed on all digital medias from November 2nd.



Credits MUMM

Global Brand Director: Louis De Fautereau
Global Director Prestige Range: Guillaume Pétavy Meynier

Senior Brand Manager: Auriane Bourdin
Press & Public Relations Director: Raphaëla Allouche
Press & Public Relations Manager: Antoine Flament
Digital & Business Intelligence Management Director: Nicolas Tracz

Social Media & CRM Director: Elisabeth Ricard
Social Media Strategist: Maxime Hock


President and Executive Creative Director: Georges Mohammed-Chérif

Vice – President: Thomas Granger
Managing Director: Julien Levilain

Artistic Director: Souen Le Van

Copywriter: Romain Pergeaux

Head of Accounts: Maïté Orcasberro

Account Manager: Marie Henaff

Strategic Planner: Clément Scherrer

Head of Social Media: Julien Scaglione

Head of PR & Communication: Amélie Juillet
PR & Communication Assistants : Suzanne Langlais & Julie Claeyman

Head of TV Production: Vanessa Barbel
TV Production: Ayman Jaroudi
Production: Control

Sound Production: Schmooze
Director: Luis Cervero
Producer: Jacques Etienne Stein
Post Producer: Mikros
Artist (Sound): TKAY MAIDZA

Sound Track: TENNIES

Music Supervisor: Frédéric Schindler / Too Young

Source: Buzzman

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