Tinder passes a Million Premium Plus subscriptions milestone

Tinder passes a Million Premium Plus subscriptions milestone

The number of paying customers taking advantage of Tinder Plus subscriptions has passed the 1m mark for the first time as singletons stump up less than $5 a month to unlock an unlimited number of swipes to find their dream partner. This growth has seen Tinder become one of Match’s most lucrative domains as members […]

Samsung extends ‘Made for Samsung’ programme to game developers

Samsung extends ‘Made for Samsung’ programme to game developers

Global tech giant Samsung announced that its ‘Made for Samsung’ programme for promoting mobile apps will be extended to independent game developers. That means that game developers will get considerable marketing and tech support from Samsung if they bring exclusive titles to the South Korean company’s mobile platforms. Mihai Pohontu, vice president at emerging platforms at […]

McDonald’s Smart Tray Liners let Diners mix their own Tunes

McDonald’s Smart Tray Liners let Diners mix their own Tunes

McDonald’s has launched a smart tray liner in its Netherlands restaurants which enables diners to create music. The ‘McTrax’ paper mat features a keyboard and buttons design printed in conductive ink. When connected to a smartphone via Bluetooth, these can be pressed to play tones, set rhythm loops and even record their own voice within the McDonald’s app. The campaign, developed by This […]

Asos jumps on new Instagram video carousel ads

Asos jumps on new Instagram video carousel ads

Instagram has expanded its video ad offering with a carousel option, which has been adopted in the UK by Asos and in the US by Airbnb and Taco Bell. The new video format works in the same way as the familiar photo carousel ad format, inviting users to swipe sideways to see more clips. The […]

Let Dwayne Johnson Wake You Up with The Rock Clock

Let Dwayne Johnson Wake You Up with The Rock Clock

Wrestler and actor Dwayne ‘The Rock’ Johnson has launched a new app that aims to combine an alarm functionality with motivational content that helps users reach goals and provides them with daily video content direct from the star himself. The Rock Clock is a free app for both iOS and Android. Upon first being opened, […]

Saatchi & Saatchi create ‘Sea Hero Quest’, the World’s first mobile game where anyone can help scientists fight dementia

Saatchi & Saatchi create ‘Sea Hero Quest’, the World’s first mobile game where anyone can help scientists fight dementia

[KGVID width=”600″ height=”338″]https://lovelymobile.news/wp-content/uploads/2016/05/DT_PROJECT_STORY_4_MINUTE_FINAL_ENGLISH_320_MP4_070416.mp4[/KGVID] Deutsche Telekom unveils ‘Sea Hero Quest’. Developed in partnership with a team of scientific researchers from University College London, The University of East Anglia and gaming experts Glitchers, ‘Sea Hero Quest’ is a new multi-platform mobile game designed specifically to help advance the understanding of spatial navigation, and therefore understand one of the […]

Google Trials Tourism App Trips with Trusted Travellers

Google Trials Tourism App Trips with Trusted Travellers

Google has launched a limited beta of Google Trips, a travel assistant app. Trips auto-populates with destination information based on the user’s bookings. It combines a traditional ‘where to go/what to eat’ travel guide along with flight and hotel details lifted from Gmail. The app looks like an extension of the Destination mobile search product Google launched last […]

Start-ups Invited to ‘Dive Into’ the Visa Developer Sandbox

Start-ups Invited to ‘Dive Into’ the Visa Developer Sandbox

Visa recently started inviting start-ups to compete in the company’s second annual The Everywhere Initiative. In partnership with start-up ecosystem company, KITE, Visa is posing three real-life business challenges to the start-up community to create innovative solutions that solve Visa business problems and drive the future of commerce. According to a provided statement, the selected […]

London buses test out the first consumer experience of the Physical Web

London buses test out the first consumer experience of the Physical Web

The Google-backed Physical Web is now operating in the physical world. UK-based mobile commerce provider Proxama, in partnership with out-of-home advertising firm Exterion Media, launched this month in London what they describe as “the world’s first deployment of a Physical Web consumer engagement experience.” Called MyStop, the project delivers up-to-date bus information and notifications to passengers and […]