Programmatic adoption is poised to grow to 52% in the next 24 months, according to research by Mobile Marketing Association (MMA) and GroupM. The report titled ‘Mobile Ecosystem and ad-Sizing Report’ 2018 further highlights that the propensity for programmatic guaranteed is increasing in India and the penetration is set to grow from 6% to 17% […]
Flutter Live announced Flutter 1.0, the first stable release of Google’s UI toolkit for creating beautiful, native experiences for iOS and Android from a single codebase. Flutter is not meant to replace the traditional Apple and Android app models for building mobile apps. Instead, it’s an app engine meant for embedding into an existing […]
Verizon and Samsung announced their plan to bring one of the first commercial 5G smartphones to market in the first half of 2019. The companies will unveil a proof of concept, powered by the upcoming flagship Qualcomm Snapdragon Mobile Platform with the Snapdragon X50 5G NR modem and antenna modules with integrated RF transceiver, RF […]
Just like Snapchat, Instagram and Facebook, YouTube is rolling out a Stories feature to users, but only if you have at least 10,000 subscribers. On November 29, YouTube began rolling out a mobile platform feature reminiscent of the highly-trendy Snapchat Stories, a feature that basically all the most popular social media platforms have created […]
Apple and Amazon announced their second partnership in November: the iPhone maker’s music-streaming service is coming to Amazon’s Echo devices this month. The move gets Apple Music onto the most-popular voice-controlled speakers, giving it distribution beyond Apple’s own devices. Subscribers will be able to control Apple Music with Amazon’s Alexa digital assistant, the first time Apple has […]
BIOS, the leading neural engineering startup, announced today that it has closed a $4.5 million seed round from top investors in the UK, Canada and Silicon Valley. The company, formerly known as Cambridge Bio-Augmentation Systems (CBAS), will use the funding to double its technical team, progress the development of its core neural interface technologies, and […]
World Wildlife Fund (WWF) has partnered with Jet8 Foundation to unveil a social media app to raise awareness about global conservation. The app titled ‘WWF Selfies‘ is available to users in Singapore, Indonesia, Philippines, Vietnam, Thailand, and Malaysia. Users will be able to download the app from Google play store and iOS app store and […]
Disney has entered into a partnership with Google which will see the media and entertainment giant bring its entire global digital video and display business on to Google Ad Manager. Google will power Disney’s advertising across its collection of brands and properties, including Disney, ABC, ESPN, Marvel, Pixar, and Star Wars. As a result, Disney […]
Costa Coffee has partnered with Barclaycard to launch the UK’s first reusable coffee cup equipped with contactless payment technology. The ‘Clever Cup’, which will be available in Costa Coffee stores from this November onwards, is part of a wider relaunch of Costa’s reusable range that aims to encourage customers to avoid single-use takeaway cups. Powered […]
Consumers are growing more comfortable buying fashion items on their phones reveals new Black Friday and Cyber Monday data from AI-powered retail personalisation platform, Nosto. And for fashion retailers, Black Friday and Cyber Monday 2018 was 36% bigger than last year. Nosto’s analysis of millions of visits to fashion sites globally suggests mobile accounted for […]