PlayStation Vue Launches Multi-view on Apple TV

PlayStation Vue Launches Multi-view on Apple TV

PlayStation announced that PlayStation Vue is adding multi-view on Apple TV, allowing users to watch up to four live channels on one screen. This comes just in time for NCAA March Madness, so viewers can keep an eye on all the action or mix and match live games with live news or other programs. Multi-view […]

Tinder sort of scraps the Desirability Scores

Tinder sort of scraps the Desirability Scores

Popular dating app Tinder has provided some insight into how its algorithm decides which potential matches it surfaces to users – and it’s no longer an ‘Elo score’ based on desirability, though it doesn’t sound too dissimilar. The Match Group-owned platform doesn’t hide the fact that it used to rank people based on how desirable […]

NBCU, Sky unify advanced advertising offerings under AdSmart

NBCU, Sky unify advanced advertising offerings under AdSmart

NBC Universal (NBCU) is rolling its Audience Studio targeting solution into Sky’s addressable advertising suite AdSmart. The combined global offering, still named AdSmart, marks the first joint advertising initiative since Comcast bought Sky in September 2018. Comcast has owned NBCU since 2011. Linda Yaccarino, chairman of advertising and partnership at NBCU, said: “The world is getting smaller, […]

Actian Avalanche Pioneers Next-Generation Cloud Data Warehouse

Actian Avalanche Pioneers Next-Generation Cloud Data Warehouse

Actian, the hybrid data management, analytics and integration company, announced the Actian Avalanche cloud data warehouse, a fully managed service solution available on the AWS cloud platform. This innovative, third-generation, cloud data warehouse delivers breakthrough levels of speed, flexibility and economics designed to make it easier for companies to deploy and scale data analytics services […]

Programmatic guaranteed to grow from 6% to 17% by 2020 in India, according to MMA and GroupM

Programmatic guaranteed to grow from 6% to 17% by 2020 in India, according to MMA and GroupM

Programmatic adoption is poised to grow to 52% in the next 24 months, according to research by Mobile Marketing Association (MMA) and GroupM. The report titled ‘Mobile Ecosystem and ad-Sizing Report’ 2018 further highlights that the propensity for programmatic guaranteed is increasing in India and the penetration is set to grow from 6% to 17% […]

Google launches Flutter 1.0, their UI toolkit for creating iOS and Android apps from a single codebase

Google launches Flutter 1.0, their UI toolkit for creating iOS and Android apps from a single codebase

 Flutter Live announced Flutter 1.0, the first stable release of Google’s UI toolkit for creating beautiful, native experiences for iOS and Android from a single codebase. Flutter is not meant to replace the traditional Apple and Android app models for building mobile apps. Instead, it’s an app engine meant for embedding into an existing […]

YouTube adds Stories feature only popular creators can use

YouTube adds Stories feature only popular creators can use

 Just like Snapchat, Instagram and Facebook, YouTube is rolling out a Stories feature to users, but only if you have at least 10,000 subscribers. On November 29, YouTube began rolling out a mobile platform feature reminiscent of the highly-trendy Snapchat Stories, a feature that basically all the most popular social media platforms have created […]

Apple puts music service on Amazon Echo in subscription push

Apple puts music service on Amazon Echo in subscription push

Apple and Amazon announced their second partnership in November: the iPhone maker’s music-streaming service is coming to Amazon’s Echo devices this month. The move gets Apple Music onto the most-popular voice-controlled speakers, giving it distribution beyond Apple’s own devices. Subscribers will be able to control Apple Music with Amazon’s Alexa digital assistant, the first time Apple has […]

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