Wowcher rolls out integrated flight pricing technology for travel deals to enhance customer experience

Wowcher rolls out integrated flight pricing technology for travel deals to enhance customer experience

Deals site, Wowcher, has announced a roll out of integrated flight pricing and booking technology, allowing customers to select flight times and dates suitable to them within the Wowcher site. The flight integration signals Wowcher’s commitment to providing hassle-free, end-to-end booking experiences. Wowcher customers who had previously purchased a travel deal, including flights, were required to […]

Verto Analytics Releases Mobile Unlock Journey Report

Verto Analytics Releases Mobile Unlock Journey Report

While countless stakeholders are focused on harnessing mobile consumer attention, there’s little understanding of the first moments of attention – the moment the device is unlocked. To address this void, Verto Analytics announced its release of “The Mobile Unlock Journey,” a report drawing on the firm’s Android Smart Panel Data and providing a first-ever Mobile Unlock […]

New IAB UK / PwC Adspend study reveals total UK digital ad market worth £13.44BN in 2018

New IAB UK / PwC Adspend study reveals total UK digital ad market worth £13.44BN in 2018

IAB UK, the trade association for digital advertising, has announced the results of the latest IAB UK and PwC Digital Adspend study, which reveals UK advertisers spent £13.44billion on digital advertising in 2018. The total ad spend figure is a 15 percent year-on-year increase and demonstrates continued confidence in the power of digital advertising. For […]

Yakult Launches First AR Experience to Promote the Science of Wellbeing

Yakult Launches First AR Experience to Promote the Science of Wellbeing

Yakult UK is introducing its first-ever Augmented Reality (AR) experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing, launched through an Out-of-Home activity earlier in 2019. Quiet Storm developed the creative idea for the AR ‘Magic Mirror’ activation encouraging people to experience “The science of breathing, brought […]

Marin Software research reveals shifting patterns in digital ad spend

Marin Software research reveals shifting patterns in digital ad spend

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q1 2019 Digital Advertising Benchmark Report.  Marin Software’s research confirms that Instagram continues to grow its share of Facebook spend, while newer ad formats like responsive search ads (RSAs) dominate as advertisers seek growth across channels […]

Impact launches new solution to optimise mobile partnership experience

Impact launches new solution to optimise mobile partnership experience

Impact, the global leader in partnership automation, announced TrueLink mobile technology, enhancing its Partnership Cloud platform for expanded support of traditional mobile web and in-app partnerships. Impact’s Partnership Cloud with TrueLink now offers both deep linking to a specific product page in an app, as well as tracking of in-app clicks and conversions to validate partner attribution. […]

VURoll introduces new features to transform the social media management for brands

VURoll introduces new features to transform the social media management for brands

Gurgaon based VURoll, India’s first multi-channel DIY social media management platform, introduced its latest version with new and exciting features. The notable additions include posting and social listening, online relationship management, and customer relationship management, extending the platform to a SaaS module in one simple interface. With the new features, VURoll will enable brands to have […]

Eurostar mobile tickets can now be saved on Google Pay

Eurostar mobile tickets can now be saved on Google Pay

Eurostar, the high-speed passenger rail service linking the UK with mainland Europe, is offering travellers a new way to organise and manage paperless tickets, by adding the ability to buy and save mobile tickets on Google Pay in a world first for any international rail company. Travellers using Google Pay on Android L or higher […]

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