The huge challenge was to find the best way to engage with the Target and deliver a relevant message at the same time.
All of this whilst the target was enjoying the Party they were invited to purchase Johnnie Walker Red.
For this, a campaign on Mobile Devices was created and developed that would allow the brand to adequately influence its target and ensure that people are drawn to events and parties organized by Johnnie Walker Red.
In addition to encouraging product sales during the events, people were able to participate for gifts and enrol in social media activities, celebrating as never before with Johnnie Walker.
This also allowed the brand to measure the results of the campaign on mobile devices.