Tappx, the global AdTech company specialising in advertising solutions for advanced digital platforms — has appointed senior Spanish advertising industry veteran José Manuel González Pacheco as ‘Advanced TV & Audio Advertising Strategist and Partnerships Director’. This appointment marks Tappx’s expansion into new digital advertising markets, beyond its highly successful in-app programmatic advertising and cross promotion business divisions.
José Manuel will be spearheading Tappx’s drive into new advanced TV and audio advertising solutions. Tappx will soon be offering global advertisers with fully integrated, cross platform programmatic advertising services for international audio & video companies such as OTT and IPTV/VOD platforms, TV Everywhere, publishers and broadcasters, digital native content creators networks and distributors.
Some key solutions from Tappx’s new advanced TV & audio AdTech division include ‘Ad-Replacement’ services for digital TV, ‘Dynamic Ad Insertions’ (DAI) – digital TV ad time slot detection and insertion of programmatic video ads, and ‘Addressable TV’ ads, which deliver targeted and personalised ads based on TV user interests.
Daniel Reina, Chief Executive Officer at Tappx, commented: “We’re thrilled to welcome José Manuel onboard team Tappx. His extensive experience and expertise from the digital TV world will help to extend Tappx’s portfolio of multichannel services, building upon our current market leading in-app advertising services for global brands and agencies. Tappx’s new services will soon encompass advanced digital advertising solutions for TV and audio. With José Manuel’s appointment, Tappx is positioning itself to become a market leader in the advanced TV and audio AdTech sector. One of our core missions is to constantly innovate and to contribute to the standardisation of this exciting new sector.”
Previous to joining Tappx, José Manuel spent over six years as General Manager at Atresmedia Digital, the internet business arm of Spain’s leading media group which operates across TV, digital and multimedia, cinema, radio and web. At Atresmedia, José Manuel managed over 150 staff, and was responsible for building over 40 highly successful digital properties. Other key positions held include five years as Strategic Director at Antena 3 Group, and 15 years of management consultancy experience across Deloitte and Arthur Andersen.