Shackleton Whisky, created to honour adventurer Sir Ernest Shackleton, is launching Shackleton Augmented Reality (AR) in partnership with Shazam. Shazam, which originally launched as a music identification app, has grown into a content distribution platform with Shackleton Whisky as one of its first brand partners. The environment comes to life on the Shackleton Gift Box, and […]
Rovio Entertainment is thrilled to announce the development of a revolutionary new augmented reality (AR) app that is set to seamlessly connect Rovio licensed products with the digital Angry Birds universe. The new app in the pipeline, codenamed ‘Project Magic’, will transport consumers into a breathtaking new world, allowing them to engage in highly immersive branded […]
Fashion designer Philip Normal has joined forces with artist Jock Mooney and Zappar, an augmented reality (AR) app, to celebrate the upcoming royal wedding between Prince Harry and Meghan Markle with an AR-powered t-shirt. The t-shirts, which went on sale this week, have a zapcode embedded in their design – enabling users of the Zappar app to scan […]
Mindshare UK, in partnership with AR technology company Zappar, has launched ‘Layered’ – a report identifying how brands must adapt to the rise of augmented reality (AR). • The report reveals that a third (33%) of consumers believe AR would help them to narrow down choices when shopping. • Increasingly, consumers are expecting products […]
Shazam, one of the world’s most popular apps, announced the launch of a massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users. Beam Suntory, Inc., the world’s third largest premium spirits company, has signed on as one of several launch partners. Since launching visual-recognition functionality in […]
AR firm Zappar has partnered with DreamWorks Animation to bring to life characters from the animated feature film Trolls for Tesco UK. The campaign launched on 21 October to tie in with the release of the movie in UK cinemas. It enables shoppers to explore Tesco stores nationwide with their smartphone or tablet to find […]
Austrian sweet brand Pez, famous for its iconic dispensers, has partnered with AR firm Zappar to enable consumers to interact with PEZ characters via AR experiences in the new PEZ Play app. When the app is downloaded, gamers are invited to help restore ‘PEZ World’ to its former glory by finding Candy Codes that appear […]