YOC launches Sticky Scroller, scrolling mobile ads for a greater experience

YOC launches Sticky Scroller, scrolling mobile ads for a greater experience

Berlin-based mobile-first ad technology company YOC is expanding its product portfolio to include the YOC Sticky Scroller. The high-quality advertising format has a reactive scrolling function and gives the user the possibility to control the advertising content through scroll activities. Advertisers can purchase the ad format directly via the proprietary VIS.X programmatic platform. With the […]

Mobile Advertising Company YOC Expands Into The Netherlands

Mobile Advertising Company YOC Expands Into The Netherlands

YOC, a technology provider for high impact programmatic advertising in Europe has opened a new branch office in the Netherlands. This latest move strengthens the company’s programmatic business as it explores new opportunities in one of the most developed countries in the world for programmatic adoption. This latest announcement follows the success of YOC’s latest […]

Desperados Premieres Vertical Video Campaign

Desperados Premieres Vertical Video Campaign

Beer brand Desperados, part of the Brau Union brewery group, has launched a vertical video campaign aimed specifically at mobile consumers, one of the first of its kind to be run in Europe. The campaign, developed by mobile ad tech firm YOC, centres around an understitial vertical video ads that enables a full screen display […]

Unilever taps auto start-stop mobile video ads for billing transparency

Unilever taps auto start-stop mobile video ads for billing transparency

Unilever brands Knorr, Rexona and Magnum are pushing out mobile video ads with an auto start-stop function that are less intrusive for consumers while enabling the marketer to only pay for visible impressions. Ad transparency is a heated topic in digital marketing these days, with brands increasingly expressing frustration over not having a clearer picture […]