Wunderman Bolsters Leadership Team in Taiwan to Support Rapid Growth

Wunderman Bolsters Leadership Team in Taiwan to Support Rapid Growth

Global digital agency Wunderman named former Cerebos executive, Jill Chang, as Managing Director of Wunderman Taiwan, and promoted Eliza Tsai to Deputy General Manager of the same office. Both executives bring valuable experience leading teams in high growth verticals and in the digital space, and will partner to guide and drive the agency through its […]

Mobile Music Streaming is a $220m Ad Opportunity

Mobile Music Streaming is a $220m Ad Opportunity

A joint study by music streaming service Spotify and WPP-owned investment management firm GroupM claims that mobile music streaming represents a $220m (£179m) opportunity for advertisers that is not being taken advantage of. GroupM and Spotify have a multi-year data and research partnership aimed at studying streaming media consumption and finding new ways to monetise […]

Technology-driven Millennials remain narcissistic as they age

Technology-driven Millennials remain narcissistic as they age

SYZYGY, a full service-digital agency, partially owned by WPP, released the results of a new survey that found adult Millennials are 16% more narcissistic than other generations and remain narcissistic as they age. Given that Millennials now represent the core mainstream adult consumer, spending some $200 billion each year in the U.S., marketers are searching […]

Xaxis acquires e-commerce specialist Triad Retail Media in the US

Xaxis acquires e-commerce specialist Triad Retail Media in the US

WPP announces that its wholly-owned operating company Xaxis, the world’s largest global programmatic media and technology platform, has agreed to acquire, subject to regulatory approval, Triad Retail Media, a leading digital retail media specialist in the US. Triad’s gross revenues were over US$500 million for the year ended December 31, 2015 with net revenues of […]

#DMEXCO2016 – WPP’s Reading Room

#DMEXCO2016 – WPP’s Reading Room

Background: DMEXCO – a local German advertising technology expo or another international ‘must attend’ event for the diary? That debate will continue but both the usual global media suspects and local German players showed up for this year’s biggest European advertising technology show. Details and Implications: Rise of the machines: Technology is the driving force […]