GroupM partners Nielsen as primary digital audience measurement provider

GroupM partners Nielsen as primary digital audience measurement provider

GroupM, the media investment group of WPP, has selected Nielsen as a primary digital audience measurement provider in the Asia Pacific region. GroupM will use Nielsen’s Digital Ad Ratings to measure the audiences exposed to the online and mobile advertising campaigns of clients in eight Asian markets including Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, […]

Ikea’s New App Can Help Kids Bring Any Old Cardboard Box to Life

Ikea’s New App Can Help Kids Bring Any Old Cardboard Box to Life

 Ikea isn’t just a giant in the world of home furnishings—it’s also one of the world’s largest producers of paper packaging. And even as today’s children connected digitally more than ever, the basic cardboard box still provides them with endless possibilities. In its latest creative project, which debuted at Cannes Lions on June 20, […]

Gatorade shows athletes the effects of dehydration through new immersive VR campaign

Gatorade shows athletes the effects of dehydration through new immersive VR campaign

Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality (VR) experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time in March at the NFL Combine in […]

BrandZ Reveal Top 50 Most Valuable UK Brands

BrandZ Reveal Top 50 Most Valuable UK Brands

The first annual ranking of the BrandZ™ Top 50 Most Valuable UK Brands has been announced today by WPP and Kantar Millward Brown. The list includes some of the most famous brands in the world, and reflects the UK’s role as a centre for financial services, energy exploration and communications. Many of these brands are incredibly strong and enduring. […]

Mindshare UK Partners With ENACTUS to Help Achieve UN Sustainable Development Goals as it Celebrates its Twentieth Birthday

Mindshare UK Partners With ENACTUS to Help Achieve UN Sustainable Development Goals as it Celebrates its Twentieth Birthday

Mindshare, the global media agency network that is part of WPP, is celebrating its 20th birthday by partnering with ENACTUS to power the next generation of leaders to address the United Nations’ Sustainable Development Goals (SDGs). ENACTUS is dedicated to inspiring university students to improve the world through entrepreneurial action. It is the world’s largest experiential […]

Mindshare UK reveals key trends for retail brands

Mindshare UK reveals key trends for retail brands

Mindshare UK, part of WPP, unveiled its research report, The Future of Retail CX (Customer Experience). The Mindshare Futures report identifies five key trends for the retail industry, focusing on mobile, voice, physical stores, branding and data. A key conclusion is that the store offering will become a real point of differentiation from competitors in […]

GroupM rolls out viewability standards globally

GroupM rolls out viewability standards globally

GroupM, the media investment management group of WPP, has announced the global rollout of viewability standards to support continued investment in digital media. Viewability is a measure of a digital ad’s opportunity to be seen, and since 2014 which GroupM claims to have championed. Key clients are supporting the demand for enhanced viewability and measurement in digital advertising, including Unilever, Campbell […]