Nearly half of enterprise brands believe they are at risk of a website data breach, according to Ensighten

Nearly half of enterprise brands believe they are at risk of a website data breach, according to Ensighten

Ensighten, the global leader in data security, governance and omni-channel data management, unveiled research showing that nearly half (46%) of enterprises believe they have a probable (or greater) risk of a website data breach. 15 per cent of enterprises also admitted that they have a definite, known risk. 67 per cent have not evaluated, considered, […]

TripAdvisor shifts focus to social with all-new site and mobile experience

TripAdvisor shifts focus to social with all-new site and mobile experience

TripAdvisor is overhauling its website and mobile experience, introducing a more social and personal approach to travelling and eating out. The new TripAdvisor, which is currently in beta ahead of its official launch later in 2018, will expand this site’s community beyond travellers to include brands, social influencers, publishers, and friends – enabling users to […]

Mobile to the fore in British Red Cross website redesign by Rufus Leonard

Mobile to the fore in British Red Cross website redesign by Rufus Leonard

The British Red Cross helps millions of people in the UK and around the world get the support they need if crisis strikes. However, over time, its website had become outdated and unreliable, with people unsure where to find the information they needed and confused about the organisation’s purpose. Head of brand and strategic marketing at British […]

87% of UK’s top retailers risk revenue losses through poor mobile site performance

87% of UK’s top retailers risk revenue losses through poor mobile site performance

Almost nine in 10 (87%) of the UK’s top retailers are risking a significant drop in online visibility by neglecting their mobile site performance, according to new research. The report, carried out by leading eCommerce and digital agency Visualsoft, found that worryingly low numbers of retailers have taken strides to improve mobile site speed since Google’s ‘Speed Update’ was announced […]

Bouygues Telecom team with BETC to launch a 100% offline website

Bouygues Telecom team with BETC to launch a 100% offline website

Bouygues Telecom, one of the top French Internet Service Providers, launched a new service, “Guaranteed Internet”: an ensured internet access for its subscribers, even when their connection is down, thanks to a 4G mobile hotspot router. But here’s the thing. Not everyone is a Bouygues client. So, for all those that have not yet subscribed […]

Equimedia Reveals that 91% of Mum’s Favourite Brands Offer Poor Mobile Experience

Equimedia Reveals that 91% of Mum’s Favourite Brands Offer Poor Mobile Experience

According to research released on August 1 by digital media agency, Equimedia, 91% of the brand websites handpicked by Mums have poor mobile website speeds. The digital media specialists looked at mobile website download speeds based on Babycentre’s Welcome To Mums 2017 list of recommended baby products, and discovered that only two of the top listed […]

Jägermeister Unveil First Digital Expression of their New Creative Direction

Jägermeister Unveil First Digital Expression of their New Creative Direction

Premiering a new creative direction, Mast-Jägermeister SE has launched its global and US website at Jagermeister.com. The new experience features Bauhaus-inspired typography; a rich green, amber and gold palette; and footage expressing the energy of the legendary herbal liqueur. The new Jägermeister creative direction celebrates the tension between the German precision that goes into crafting […]

Budgets for Mobile Apps and Websites Growing in the US

Budgets for Mobile Apps and Websites Growing in the US

Six in 10 US mobile marketers will increase their mobile app budget this year and 69% will spend more on mobile websites. However, apps will still be a bigger business focus overall, according to February 2017 data from Adobe. Nearly four in 10 marketers said they will keep their mobile app budget the same, while […]

Butlin’s – Welcoming a Mobile Audience

Butlin’s – Welcoming a Mobile Audience

                         A mobile optimised ad creative leading through to Butlin’s new mobile website Knowing that their core audience of busy mums and dads lead increasingly mobile-centric lives, Butlin’s relaunch their mobile website and promote it using a highly-targeted mobile-first search campaign.  Butlin’s have been […]