Blend Media launches 360° video campaign creator

Blend Media launches 360° video campaign creator

Blend Media, a 360° VR video solution for brands, agencies, and publishers, has introduced a self-serve editing tool for brands and advertisers globally. The tool, called 360 Stories, enables marketers to create and publish interactive 360° video campaigns that are accessible for consumers on any device. Users can start by choosing a background from Blend […]

Buzzfeed and Brit+Co use OmniVirt technology to deliver innovation in 360° Creative

Buzzfeed and Brit+Co use OmniVirt technology to deliver innovation in 360° Creative

Buzzfeed and Brit+Co are using OmniVirt’s technology to deliver 360° photos and interactive 360° video for the latest Samsung holiday campaign. In its continued effort to promote ways that people can create and share 360° content, Samsung has teamed up with Buzzfeed and Brit+Co to showcase the power of its newest Gear 360 camera. Both campaigns […]

Virtual Reality Comes to Tate Modern for Modigliani

Virtual Reality Comes to Tate Modern for Modigliani

Tate and HTC VIVE are pleased to announce a new partnership for Tate Modern’s major upcoming exhibition, Modigliani. Visitors to the gallery will be able to enjoy a new integrated virtual reality experience right in the heart of the exhibition, the first of its kind at Tate, vividly enhancing our understanding of one of the early […]

GLORIOUS! Soups stirs up calm at ‘wellness shed’ VR pop-up

GLORIOUS! Soups stirs up calm at ‘wellness shed’ VR pop-up

  Leading chilled soup retail brand GLORIOUS! Soups launched its first virtual reality (VR) pop-up, the world’s first wellness shed, by inviting the co-founders of Mindful Chef to try it out. Myles Hopper and Giles Humphries were the first people to test the novel concept of VR mindfulness at the event yesterday.  GLORIOUS! created a game especially […]

Lionsgate and Unity want to play a game with Jigsaw ‘virtual room’ ad

Lionsgate and Unity want to play a game with Jigsaw ‘virtual room’ ad

Film studio Lionsgate and Unity Technologies, the leading creation engine for gaming and interactive entertainment, have partnered to create a first-of-its-kind virtual reality ad to support the release of Jigsaw, the latest film in the blockbuster Saw horror franchise. Built using Unity’s engine, the Jigsaw ‘Virtual Room’ interactive ad will surface in VR apps made using Unity, and will enable […]

Mastercard and Swarovski team to launch a virtual reality shopping app

Mastercard and Swarovski team to launch a virtual reality shopping app

#AtelierSwarovski Virtual Showroom, a revolutionary virtual reality experience by #Swarovski & @Mastercard offers a seamless new way to shop pic.twitter.com/OaIJ8RpOtD — Swarovski (@swarovski) September 26, 2017 Mastercard has teamed up with jewellery firm Swarovski on a virtual reality app that immerses shoppers in a “home” where they can browse and purchase items using Masterpass. The […]

Advrty releases an immersive advertising platform for virtual reality

Advrty releases an immersive advertising platform for virtual reality

Ad tech company Advrty introduced the beta release of their patent pending VR platform for native advertising. The company makes immersive ads seamlessly integrated into three-dimensional worlds of VR games and applications. The platform enables advertisers and brands to meet their consumers in new and innovative, context-driven experiences. The technology will be presented at Pocket […]

The Lovely Mobile Awards Are Now Open For Entries!

The Lovely Mobile Awards Are Now Open For Entries!

The 2nd Lovely Mobile Awards are now open for entries. The Awards, which were introduced by us last year during the Mobile World Congress in Barcelona, honour work done in the Mobile Marketing, Internet of Things (IoT), Digital, New Technology and Connected Devices fields. Who Can Enter? It is open to brands, agencies and ALL parties […]

1 2 3 5