Diageo VR experience brings the reality of binge drinking to life

Diageo VR experience brings the reality of binge drinking to life

 Drinks giant Diageo is bearing its social responsibility with the release of an immersive virtual reality experience that aims to forewarn participants of the dangers of binge drinking. ‘Decisions: Party’s Over’ takes the form of a first-person interactive story. The cinematic experience features content created by Jaunt and is aimed at the estimated 7.8 […]

Macy’s will use VR to sell furniture in 50 stores by summer

Macy’s will use VR to sell furniture in 50 stores by summer

VR and online shopping are often portrayed as enemies of brick-and-mortar retail, but shopping mall anchor Macy’s plans to embrace both technologies in a bid to improve its sales, reports FurnitureToday. Speaking at the ShopTalk retail conference in Las Vegas, Macy’s CEO Jeff Gennette announced that he will bring VR furniture-selling tools to 50 stores […]

BBC and Google Daydream take you under the sea in VR

BBC and Google Daydream take you under the sea in VR

 BBC Worldwide has teamed up with Google and BAFTA-winning game studio Preloaded to create a virtual reality experience for the audiences of the BBC’s hugely successful national history programmes like Blue Planet II and Planet Earth II. BBC Earth: Life in VR has been created by Preloaded in collaboration with BBC Earth Productions and […]

Untitled Project Singapore launches VR tour of the Scoot dreamliner in 9 countries across APAC

Untitled Project Singapore launches VR tour of the Scoot dreamliner in 9 countries across APAC

Untitled Project Singapore’s team of creative technologists has released a new 360 degree, 3D virtual tour experience of Scoot’s Boeing 787 Dreamliner. The VR experience, which will be activated in pop-up showcases in nine countries across the Asia Pacific, is designed to give prospective customers a very unconventional tour of Scoot’s flagship aircraft. A mixture of real […]