The native app may be killing the mobile web in Asia-Pacific

The native app may be killing the mobile web in Asia-Pacific

In the battle between the mobile web and native apps for advertising, the mobile web appears to be losing out in Asia-Pacific. New research from mobile advertising data company¬†Vpon¬†found that 77% of mobile ads served during H1 2017 in the region were delivered via mobile apps, not the mobile web. In several countries in Southeast […]

Vpon Releases 2017 H1 APAC Mobile Advertising Statistics and Trends Report

Vpon Releases 2017 H1 APAC Mobile Advertising Statistics and Trends Report

Vpon Big Data Group, one of Asia’s leading big data ad technology company, released 2017 H1 APAC Mobile Advertising Statistics and Trends report, revealing the mobile behaviour analysis of domestic tourists in Japan. Through these mobile data, advertisers can target potential tourists for promotion. Moreover, the report also explores the mobile behaviour of Greater China […]