New report by BrandContent urges brands to find their voice

New report by BrandContent urges brands to find their voice

BrandContent, award-winning content marketing agency for next generation brands, has published a new report – The Voice Search Landscape – which reveals the huge opportunity for brands to capitalise on the voice search explosion which will impact all areas of marketing.  Voted Best Small Content Agency at the International Content Marketing Awards 2018, BrandContent’s voice division […]

Natterbox and Atlantic Technologies team to incorporate voice into end-to-end digital transformation offering

Natterbox and Atlantic Technologies team to incorporate voice into end-to-end digital transformation offering

Natterbox, a leading provider of global voice cloud services, announced a partnership with Atlantic Technologies, an international Salesforce cloud consulting partner, to offer customers a comprehensive, end-to-end digital transformation solution. The strategic partnership will enable Atlantic Technologies, a platinum partner of Salesforce with offices in London and Milan, to offer its customers the option to […]

Adtrak helps Powerday to find its voice

Adtrak helps Powerday to find its voice

Waste Management specialists, Powerday, has become one of the first to incorporate voice search on its website thanks to the cutting-edge work of digital marketing agency Adtrak. London-based operation worked closely with Adtrak – one of the largest digital agencies in the UK and an expert in providing digital marketing solutions– to modernise and enhance […]

Asos launches on Google Assistant

Asos launches on Google Assistant

ASOS has launched on Google Assistant. Customers in the UK and US can initiate conversation with Enki, the ASOS shopping guide, by saying “Hey Google, talk to ASOS” to their Google Home smart speaker or Google Assistant app on Android or iOS. Enki will then help them discover and shop the products across six of ASOS’ […]

71% of voice searchers don’t make purchases, according to NetElixir

71% of voice searchers don’t make purchases, according to NetElixir

Though adoption is growing at a rapid pace, voice-enabled technology is still nascent and not used often for buying, with the majority of purchases going toward media, entertainment and household products, according to a study by retail search marketing firm NetElixir. Of the 1,000 U.S. adults surveyed, a majority use voice assistants to search for […]

Middle East and Africa see growth in average monthly mobile minutes of use per subscriber, says GlobalData

Middle East and Africa see growth in average monthly mobile minutes of use per subscriber, says GlobalData

The average monthly mobile voice usage per subscriber in the Middle East and Africa will remain stable in 2018, despite the growing adoption of over-the-top (OTT) voice applications such as Skype, WhatsApp and Facebook Messenger, according to GlobalData, a leading data and analytics company. OTT voice applications can have a negative impact on telecom operators’ […]

Google AI can pick out voices in a crowd

Google AI can pick out voices in a crowd

Humans are usually good at isolating a single voice in a crowd, but computers? Not so much — just ask anyone trying to talk to a smart speaker at a house party. Google may have a surprisingly straightforward solution, however. Its researchers have developed a deep learning system that can pick out specific voices by […]