Marketers not addressing the impact of voice search, according to Greenlight Digital research

Marketers not addressing the impact of voice search, according to Greenlight Digital research

Digital marketers are aware voice search will impact the way they market products and services, but almost a third (29%) aren’t actively doing anything to address the changing landscape, according to new research. The study, from Greenlight Digital, indicates that widespread adoption of voice search shows no sign of slowing, with forecasts of 70% year-on-year growth of smart […]

Google readying the launch of its rival to the Amazon Echo

Google readying the launch of its rival to the Amazon Echo

Google is readying a major push into the home connected devices market with its own iteration of the Amazon Echo. The Alphabet company is reportedly working on an Internet of Things device that will work off of its search and voice assistant technology. Codenamed ‘Chirp’, the portable speaker is said to resemble its OnHub wireless […]