Alexa or Alex? Neuroscience research reveals younger people prefer assistance from female voices

Alexa or Alex? Neuroscience research reveals younger people prefer assistance from female voices

A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35. The study, which used brain imaging technology to explore the neurological response to male and female voice assistants, discovered that respondents of both genders within a younger age group found […]