Channel 4 launches Dynamic TV ad targeting solution for VoD platforms

Channel 4 launches Dynamic TV ad targeting solution for VoD platforms

Channel 4 has launched Dynamic TV, an ad innovation which enables potentially thousands of variations of data-driven creative to be served across large screen devices such as smart TVs, as well as on mobile and desktop VoD (Video on Demand) platforms. The solution has been was developed with Channel 4’s video technology partner, Innovid. In a […]

Roku launches its ad-supported streaming channel to all

Roku launches its ad-supported streaming channel to all

TV and movie streaming firm Roku has brought its free streaming service to the web in the US, meaning that anybody with a PC, mobile phone, or tablet can access the service. The Roku Channel was launched back in September to offer free, ad-supported movies and TV shows to Roku device owners. Now, those without […]

SpotX inks programmatic deal with Vietnam’s biggest broadcaster BHD

SpotX inks programmatic deal with Vietnam’s biggest broadcaster BHD

Vietnamese broadcast and digital video company, BHD, has signed video inventory management platform, SpotX, to power the monetisation of its diverse media properties around the globe. As one of the largest media companies in Vietnam, BHD’s activities range from production, cinema exhibition, pay TV channels and VOD service. With more than 20 years experience in […]