Uber, the taxi and food delivery app, has created a dining experience at the top of a double decker bus at South by Southwest in Austin, Texas, to promote its Visa card. The activation worked with chef Nic Yanes to create a menu that reflects Austin’s neighbourhoods with flavours including Thai, Japanese, Chinese, Tex-Mex and […]
Payments platform PayPal and financial firm Visa have announced a strategic partnership that will see the two companies aim to consolidate their mobile payments offering, enhancing their security and growing the audience. According to Visa, the partnership will result in an improved and more seamless payment experience for Visa cardholders and will offer greater choice […]
Augmented reality app Blippar believes its efforts to get people to use it for visual search, rather than searching through Google, should hit critical mass by early 2017 when it will have the ubiquity to appeal to more advertisers. It’s stopped short of saying how many users that equates to, though the app is already […]
Visa recently started inviting start-ups to compete in the company’s second annual The Everywhere Initiative. In partnership with start-up ecosystem company, KITE, Visa is posing three real-life business challenges to the start-up community to create innovative solutions that solve Visa business problems and drive the future of commerce. According to a provided statement, the selected […]
Mobile commerce accounts for growing share of ecommerce transactions in the countries of Asia-Pacific, particularly in Southeast Asia. However, even as consumers increasingly embrace mobile purchase behaviors, research suggests mcommerce still makes up less than 40% of total transactions among digital retailers. According to a recent study of mobile commerce by Criteo, mcommerce made up […]