Uber takes Manchester United fans in India virtually to Old Trafford

Uber takes Manchester United fans in India virtually to Old Trafford

Manchester United‘s official ride partner Uber organised a 360 Old Trafford Destination United experience in India as part of their sponsorship activation. Uber created an immersive 360 experience pod with the aim to give the fans an essence of the Theatre of Dreams. Other Old Trafford experiences like a dedicated fan area with players’ tunnel, […]

Google offers access to virtual 3D models of ancient monuments

Google offers access to virtual 3D models of ancient monuments

Historic monuments around the world face threats from natural disasters, tourism and war, which is what led Ben Kacyra to found CyArk — a non-profit organization working to scan and digitally archive ancient monuments. With laser scanning, photogrammetry, drone imaging and structured light scanning, CyArk’s team has been developing detailed, digital 3D images of structures […]

Foodpanda India is holding a virtual food festival

Foodpanda India is holding a virtual food festival

Online food marketplace Foodpanda India is hosting its first virtual food festival – What The Feast (WTF). The show will go on till the Good Friday long weekend (April 1st 2018) nationally. The festival brings together a plethora of special menus, discounts and offers from top restaurants across the country, like Cafe Coffee Day, Faasos, […]

L’Oreal buys an augmented reality beauty app maker

L’Oreal buys an augmented reality beauty app maker

L’Oréal has announced its acquisition of ModiFace, an augmented reality beauty app maker based in Canada. The company says that this decision is part of its digital acceleration strategy to give its 34 international brands the tools they need to succeed in this competitive digital environment. Modiface has plenty of experience working with big cosmetics […]

Dogology promotes digital dog training with AR out-of-home campaign

Dogology promotes digital dog training with AR out-of-home campaign

OUTFRONT Media Inc. announced a campaign for Dogology, Inc., a New York city based virtual dog training startup, that showcases the ability to use augmented reality in out-of-home campaigns, along with out-of-home and mobile advertising creative developed by OUTFRONT’s in-house creative boutique, OUTFRONT Studios. Between December 25, 2017 and January 12, 2018, OUTFRONT’s out-of-home displays […]

Pubs and restaurants pay £100 a day to be Pokemon Go destinations in bid to lure gamers through their doors

Pubs and restaurants pay £100 a day to be Pokemon Go destinations in bid to lure gamers through their doors

Pubs and restaurants across the UK are paying to become Pokemon Go destinations in a bid to lure gamers through their doors. Business forking out £100 a day for virtual creatures to be found on their premises are reaping the rewards of the trade dubbed ‘Pokémonomics’. London burger restaurant Maxwell‘s said its revenues have risen […]