Pushing the boundaries of the mobile web – AKQA’s “La French Touch”

Pushing the boundaries of the mobile web – AKQA’s “La French Touch”

INSIGHT For their 300th anniversary, Martell wanted to unveil a new La French Touch limited edition that showcases L’Art de Vivre in a contemporary way. IDEA AKQA were tasked to bring people on an unexpected journey by creating unique packaging that transforms into an interactive 360° mobile experience. The user guides the Martell Swift by […]

Simian Extends 360º/VR Video Support to All Platforms

Simian Extends 360º/VR Video Support to All Platforms

Creative companies can now present and market 360/VR video on any platform, including iOS. Simian, the innovative video sharing and collaboration solutions for the advertising, film and media and entertainment industries has expanded its 360º Video and Virtual Reality capabilities to include iOS devices, which do not natively support 360º/VR Video. In 2015, Simian introduced […]

Users Interact With Well-Based VR Ad Campaigns

Users Interact With Well-Based VR Ad Campaigns

After designing, launching and analyzing their first virtual reality (VR) campaign, users are more inclined to look straight ahead and to the right, says mobile marketing platform StartApp. Based on a heat map of user eye movements, StartApp found that users spend more than 50% of their time inside the ad on the front and […]

The New York Times collaborate with Google for virtual reality project – NYT VR

The New York Times collaborate with Google for virtual reality project – NYT VR

The New York Times in partnership with T Brand Studio, Google, GE, and Mini, won the mobile category’s Grand Prix award at the 2016 Cannes Lions International Festival of Creativity for its integration of virtual reality smart phone technology and Google cardboard headsets to provide its readers with an unprecedented virtual reality experience. NYT has […]

Rio 2016 Will Be the First Virtual Reality Olympics

Rio 2016 Will Be the First Virtual Reality Olympics

Hundreds of millions of people are expected to watch the summer Olympics in August, but only users of Samsung phones with a paid TV subscription will have the chance to watch the tournament in virtual reality for the first time, NBC Sports announced on Thursday. The London summer Olympics in 2012 attracted 217 million viewers, […]

Wochit CEO: Euro 2016 Last International Football Tournament Exclusively on TV

Wochit CEO: Euro 2016 Last International Football Tournament Exclusively on TV

With the Euro 2016 currently on in way in France, Wochit co-founder & CEO Dror Ginzberg argues that this might be the last major international football tournament to be aired exclusively on television. “UEFA auctioned the television rights to Euro 2016 for a record total of £782m across 230 territories a number of years ago before the fragment of sports […]

Goodyear Tyres leverages virtual reality to inform young people of dangerous driving distractions

Goodyear Tyres leverages virtual reality to inform young people of dangerous driving distractions

Goodyear Tyres UK has embraced virtual reality to inform young people of the dangerous distractions that can arise during driving. Using a 360-degree game app (Driving Academy), Goodyear has partnered with the Driving Instructors Association to highlight the dangers of driver distraction on the back of research claiming 42 per cent of 17 to 25-year-olds have used […]