Environmental organisation Greenpeace UK has teamed with AllofUs, a design consultancy, to launch a VR app that gives its supporters the opportunity ‘to experience amazing places like the Amazon and Artic first-hand’. The Virtual Explorer app provides viewers with 360° films that transport them to various precious environments across the globe, and enables them to […]
Facebook has launched its first dedicated VR app to bring 360 photos and videos its headset-wearing users. The app, called Facebook 360, is not a full version of the social network and will simply act as a hub for 360 photos and videos. Available through Samsung Gear VR, powered by Oculus, the app will also […]
Retailers need to embrace next generation technology such as artificial intelligence (AI) and augmented reality (AR) if they want shoppers to continue using their apps, new research has found. The study found that nearly 30% of consumers would like to see more innovation in mobile apps, so that they provide a better, more personalised shopping […]
Airpush, a prominent global mobile advertising company and virtual reality advertising pioneer, has just released the world’s first virtual reality advertising effectiveness study. The study was carried out by Nielsen Research and conducted in partnership with POST Cereal, PETA and Charity:Water. To pull it off, researchers turned to scientifically accepted methodologies as a means to […]
The Swedish pharmacy chain ‘Apotek Hjärtat’ has launched a VR app for pain relief. ‘Happy Place’ distracts the brain from focusing on temporary pain through a virtual world. The app is available for free download in Oculus Store and available to try in selected Apotek Hjärtat pharmacies. Years of research and several independent studies show […]
In the Netherlands, thousands of young children cycle to school and back every day. Every year, a large number of those children are involved in road accidents, some of them fatal. This is mainly due to the children’s lack of experience with road traffic. To address this problem, in collaboration with Veilig Verkeer Nederland (the […]
Google France has unveiled the first episode of Curio-Cité, a series of films, immersive 360° VR video masterclasses and live events allowing people to jump head first into the world of urban exploration (urbex) in Paris. In this first episode of #GoogleCuriocité (above), we follow David De Rueda, urban explorer and photographer, who shares the […]
Ogilvy K1ND recently helped KFC launch its very firstWeChat-based Virtual Reality Charity Gallery in a campaign aimed at raising awareness about autism. Featuring KFC ambassador Chris Lee, the cutting-edge VR gallery was built using StoryBuilder, a proprietary tool developed by Ogilvy K1ND that brings together the power of social and virtual reality. With the help […]
Happy Finish, the VR content specialists and global production studio, announced its partnership withNokia as an OZO VR partner. Happy Finish will work closely with Nokia to produce professional-grade virtual reality content, in an effort to continually improve the capabilities of the all-in-one 3D, 360 degree audio/video camera, launched earlier in 2016. Happy Finish has […]
Today Charlotte Tilbury announced the launch of the world’s first virtual reality experience starring the iconic and globally renowned supermodel, Kate Moss. The dazzlingly beautiful VR experience was created in conjunction with global content production studio and VR specialists Happy Finish, and film director Antoine Wagner. It is the latest element in an extensive global […]