Vietnamese Are Tired Of Boring Ads, YouGov Survey Says
Adnami works with YouGov to report on Vietnamese digital ad market
Vietnamese Are Tired Of Boring Ads, YouGov Survey Says
Go-Jek announces Southeast Asia expansion with $500m investment
After months of rumours, Indonesian ride-sharing platform Go-Jek has announced plans to expand its operations into four new Asian markets as part of a US$500 million investment and growth strategy. The new markets are Singapore, Vietnam, Thailand and the Philippines, which the company says in a statement it will enter “within the next few months”. […]
Traveloka and Y&R Indochina create a comic spin on Vietnamese Lunar New Year guilt trip
Traveloka, one of Asia’s leading booking apps for flights and hotels, has proved that the festive guilt trip is something we can all relate to. Working in collaboration with Y&R Indochina, the travel giant launched its first campaign for Tết (Vietnamese Lunar New Year), playing on the well-known stereotype of parents guilt-tripping their children […]
Shoppers in Southeast Asia are browsing mostly through mobile devices, according to iPrice Group
iPrice Group, a meta-search engine in Southeast Asia, has released its 2017 State of eCommerce report, to shed light on some of the area’s most important eCommerce metrics. The research leverages iPrice’s proprietary data from over 1,000 eCommerce players operating in the 6 of the largest Southeast Asian markets (Indonesia, Malaysia, Singapore, Thailand, Philippines and […]
Uber signs first Southeast Asian e-wallet deal with Vietnam’s MoMo
US ride-hailing company Uber signed a strategic deal with Vietnamese financial technology firm MoMo to let passengers pay for rides using MoMo’s e-wallet, the pair said in a statement on November 29. The deal is Uber’s first e-wallet partnership in Southeast Asia, home to 600 million people, and could help the firm catch up with main […]
InMobi joins with Moblaze for Vietnam mobile-ad push
Mobile advertising platform InMobi and Vietnam-based mobile-specialist agency Moblaze have formed an exclusive partnership aiming to rapidly scale both the use and creative quality of mobile advertising in Indochina. Moblaze becomes the exclusive representative for InMobi in all of Moblaze’s markets, including Cambodia, Laos and Myanmar. “But given Vietnam is the largest of all with […]
SpotX inks programmatic deal with Vietnam’s biggest broadcaster BHD
Vietnamese broadcast and digital video company, BHD, has signed video inventory management platform, SpotX, to power the monetisation of its diverse media properties around the globe. As one of the largest media companies in Vietnam, BHD’s activities range from production, cinema exhibition, pay TV channels and VOD service. With more than 20 years experience in […]
AdAsia enters fourth market in seven months with Indonesia and Vietnam launches
AdAsia Holdings, the seven month-old tech vendor-agency hybrid, has opened in two new markets – Vietnam and Indonesia. Country managers have not yet been confirmed for the Jakarta and Ho Chi Minh City offices. The agency says that its rapid expansion has been fuelled through client demand, with Taiwan the next launch target for the fast-growing […]
Ford and Xaxis score in Vietnam using emotional triggers around the UEFA Champions League
With most UEFA Champions League games playing live after midnight in Vietnam, those who stay up for the action are likely dedicated and passionate fans. It makes sense then that Ford and Xaxis Sports used data to trigger ads around emotional moments last season, helping sales objectives for the campaign to come in over target. […]
How FRISO Vietnam “Spread the Love” with a project by Out There Media and Mindshare
Friso by Friesland Campina is a trusted brand across the world by mums and “mums-to-be”. This trust originates from years of nourishment and love to ensure the products are of utmost quality. Hence it is very important for Friso to get the right information about mums and their infants – so as to allow the […]