New survey by Prezi finds attention spans aren’t shrinking — they’re evolving

New survey by Prezi finds attention spans aren’t shrinking — they’re evolving

Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research study from Prezi, the presentation platform that helps people connect more powerfully with their audiences and customers. The 2018 State of Attention Report, which measured the effectiveness of content and presentations and how they resonate with business […]

Teads Appoints Dominic Proctor as Advisor to the Board

Teads Appoints Dominic Proctor as Advisor to the Board

Teads, the inventor of outstream video advertising and the No. 1 video advertising marketplace in the world, announced that former Global President of GroupM, Dominic Proctor, has been named as an advisor to the company’s board of directors. Proctor will leverage his vast experience as a leader of creative and media agencies to help bolster […]

Spotify blows up cars and matches people with songs in latest campaign

Spotify blows up cars and matches people with songs in latest campaign

 Spotify’s latest consumer marketing campaign, ‘Love What You Love,’ finds the streaming audio company blowing up cars, creating horror movie trailers and helping match people with the right songs in what it states is its biggest marketing campaign to date. As Spotify doubles down on its commitment to the ‘freemium’ model and to creating […]

Netflix’s new 30-second mobile previews look like Snapchat and Instagram Stories

Netflix’s new 30-second mobile previews look like Snapchat and Instagram Stories

Netflix is taking a page from social networks with a new feature that will let users watch TV and movie previews in vertical-video orientation on their mobile phones. The 30-second mobile previews are presented in a slideshow format with circular thumbnails, very much like the presentation of Snapchat and Instagram Stories. As with the popular […]

LinkedIn Launches Video for Sponsored Content and Company Pages

LinkedIn Launches Video for Sponsored Content and Company Pages

LinkedIn has launched video for Sponsored Content and Company Pages, letting B2B marketers post ‘visually compelling stories’ to their audience on the business-focussed social network. Marketers will be able to use LinkedIn’s suite of B2B targeting capabilities available for video for Sponsored Content, to target audiences by traits including job title, seniority, company name, industry, […]

YouTube turns to Wikipedia to help it fight conspiracy theory videos

YouTube turns to Wikipedia to help it fight conspiracy theory videos

YouTube will add information from Wikipedia to videos about popular conspiracy theories to provide alternative viewpoints on controversial subjects, its CEO said. YouTube CEO Susan Wojcicki said that these text boxes, which the company is calling “information cues,” would begin appearing on conspiracy-related videos within the next couple of weeks. Wojcicki, who spoke at a […]

Mobile ads takes biggest share in Korean ad market with spending topping $2 bn

Mobile ads takes biggest share in Korean ad market with spending topping $2 bn

Mobile advertisement accounted for the largest share in the South Korean advertisement market for the first time last year with mobile ad spending exceeding 2.2 trillion won ($2 billion). According to the nation’s leading advertising agency Cheil Worldwide, total ad spending rose 1.8 percent from a year ago to 11.1 trillion won last year. The […]