InMobi Launches a Suite of Advanced Mobile Video Ad Formats in the APAC Region

InMobi Launches a Suite of Advanced Mobile Video Ad Formats in the APAC Region

InMobi, a global mobile advertising and discovery platform, launched an advanced suite of video formats across countries in Asia Pacific, to help brands capitalize on the opportunity offered by mobile video advertising. The suite of video ad formats will be available across countries including Australia, Indonesia, Singapore, Malaysia, Thailand, Philippines, Vietnam, Korea and Japan. The […]

Mobile video ad platform, POKKT, introduces a new retargeting product

Mobile video ad platform, POKKT, introduces a new retargeting product

POKKT, a mobile video advertising platform in India and South East Asia, has announced the launch of a new in-app mobile retargeting product suite. POKKT adds this formidable suite to its progressive mobile ad platform, giving advertisers the ability to remarket and defined audience segments and niches efficiently. Commenting on the development, Manish Tewari, POKKT’s […]

DMEXCO: Snapchat criticises silent video ads, referring to them as ‘moving banners’

DMEXCO: Snapchat criticises silent video ads, referring to them as ‘moving banners’

Snapchat’s chief strategy officer Imran Khan has taken a swipe at rival publishers that play video ads without sound. Speaking at Dmexco in Germany today (14 October), he said that Snapchat’s “passion about sound” is what makes it stand out. He claimed two-thirds of the ads on its site are played with sound and that if advertisers […]

Teads Launches World’s First 360-Degree Outstream Video Ad Format

Teads Launches World’s First 360-Degree Outstream Video Ad Format

Teads, the inventor of outstream video advertising and the world’s number one video advertising marketplace, today unveils inRead 360, the latest addition to its game-changing inRead advertising suite. In a global first, the product offers an interactive and immersive 360-degree ad viewing outstream experience, similar to a Virtual Reality (VR) environment. Advertisers will benefit from […]

36 per cent of Movie Marketing is Shared on Mobile

36 per cent of Movie Marketing is Shared on Mobile

36 per cent of video content from film-related websites is shared via mobile devices, with action films the most reliant on mobile sharing, with over half of their shares (54 per cent) occuring on mobile, either through social networks, messaging apps or elsewhere. The figures come from marketing tech firm RadiumOne, which also found that […]

Yahoo Introduces new mobile ad format Tiles, focused on 360 images, video

Yahoo Introduces new mobile ad format Tiles, focused on 360 images, video

At the Cannes Lions festival, Yahoo announced “Yahoo Tiles,” a new mobile ad format for the “post-tap world.” It offers 360-degree imagery and video on the Yahoo Gemini and BrightRoll ad platforms. Here’s the company’s description: Yahoo Tiles enables brands to tell visually compelling and immersive stories on mobile devices in a post-tap environment. When […]