Improve Digital Enhances Video Ad Targeting with Digital Element’s Location-Based Technology

Improve Digital Enhances Video Ad Targeting with Digital Element’s Location-Based Technology

Digital Element, one of the leading provider of IP geolocation technology, announced Improve Digital, the all-in-one advertising platform for publishers, content providers, and broadcasters, has adopted its NetAcuity Edge hyperlocal targeting solution to ensure its customers can serve the right ads, to the right audience, in the right location. Digital Element’s technology has been integrated into 360 Polaris, […]

Rocket Fuel welcomed into Snapchat partner program

Rocket Fuel welcomed into Snapchat partner program

Predictive marketing platform Rocket Fuel has been named a Snapchat Certified Partner, bringing inventory such as custom filters, long-form video, app install and web view to brands looking to advertise to Snapchat’s 143m users – as of the company’s Q2 2017 earnings report. Being a partner, Rocket Fuel can enable advertisers to measure the success of their ad units, […]

Facebook challenges YouTube and TV with dedicated video service

Facebook challenges YouTube and TV with dedicated video service

Facebook is mounting its first direct challenge to YouTube and established TV networks with the launch of its own dedicated video channel designed to bring a degree of professionalism to a segment that has thus far been dominated by home videos, amateur content and short clips of material available elsewhere. As such the social network’s 2 billion monthly users will […]

Four in every five car buyers open to using video to support purchase

Four in every five car buyers open to using video to support purchase

The scale of the car-buying audience who is open to using video to support their purchase decisions now represents 80% of in-market consumers, according to the latest research from automotive video expert, CitNOW. The move towards a remote but personalised car-buying experience, powered by video technology, is now being fuelled by this consumer appetite. In […]

AerServ Debuts First Cost Per Completed View Programmatic Mobile Video Marketplace

AerServ Debuts First Cost Per Completed View Programmatic Mobile Video Marketplace

In-app advertising has become a more powerful consumer engagement channel for mobile advertisers and revenue stream for mobile publishers. AerServ, one of the leading inventory and audience management technology for mobile publishers and advertisers, announced the ability for programmatic mobile video buyers and sellers to transact on a Cost Per Completed View (CPCV) basis. “Mobile-first has […]

Mobile Video to Lead Global Charge in Programmatic Advertising

Mobile Video to Lead Global Charge in Programmatic Advertising

A new study has found that the global programmatic advertising market is estimated to be valued at nearly $US3 billion by 2017 end and is projected to reach close to $US29.8 billion by the end of 2025. The report, conducted by Persistence Market Research, also found that sales revenue for programmatic advertising is expected to […]

Tommy Hilfiger debuts world’s first video ad chatbot

Tommy Hilfiger debuts world’s first video ad chatbot

Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology. While Tommy Hilfiger has been able to run its ground breaking chatbot through Facebook Messenger in the past, Teads’ technology now allows the brand […]

Getting a Feel for Haptics Technology with Immersion’s Josh Stivers

Getting a Feel for Haptics Technology with Immersion’s Josh Stivers

Haptics technology has existed for years in various forms, but is quickly gaining ground in the consumer electronics industry. A 2016 market report by Technavio estimates that the haptics technology market in consumer electronics will grow at a CAGR of 21.1% from 2014 through 2019. We caught up with Josh Stivers, Director of Product Management […]

Adyoulike Launches “Native Creative 2.0” In-Feed Ad Formats

Adyoulike Launches “Native Creative 2.0” In-Feed Ad Formats

In-feed native advertising platform Adyoulike announced the launch of its Native Creative 2.0 formats, bringing advertisers and publishers new options for visually-dynamic, interactive ad units that better engage and activate audiences. The new units, which seamlessly integrate in-feed on publisher properties, are available for native mobile and native video advertising as well as for web-based native. […]

TabMo Expands to US, Bringing the First Mobile Creative Programmatic Platform to Brands and Agencies

TabMo Expands to US, Bringing the First Mobile Creative Programmatic Platform to Brands and Agencies

TabMo, the first mobile creative DSP for video, display and native advertising, has launched within the U.S. market, making its mobile-specific buying platform, Hawk, available to advertisers and their agencies in North America for the very first time. TabMo has enjoyed significant-success in Europe and the U.K., working with some of the world’s largest brands […]

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