YouTube trials multiple pre-roll ads to minimise disruptions

YouTube trials multiple pre-roll ads to minimise disruptions

YouTube has started showing two pre-roll video ads instead of just one, as the site prepares to rival TV on demand services and cater to a growing audience of viewers watching YouTube on their TV screens. The Google-owned streaming site calls them “ad pods”, which are essentially two separate video ads much like a TV […]

European Publishers predict revenue from video, mobile and native ad formats to grow by 26% in 2019

European Publishers predict revenue from video, mobile and native ad formats to grow by 26% in 2019

Research released by Oath, in association with IAB Europe, has revealed that European publishers believe revenue generated by video, native and mobile formats will grow by more than a quarter (26%) over the next 12 months. Over 60% said these formats are paramount to the success of their business. The study entitled ‘Understanding Programmatic Challenges […]

Video key to Black Friday eCommerce conversions, reveals new research by Viddyoze

Video key to Black Friday eCommerce conversions, reveals new research by Viddyoze

E-commerce conversion rates could be boosted by as much as 85% through effective use of video, according to new research from Viddyoze. Ahead of Black Friday, a study from video automation specialist Viddyoze has revealed that businesses which sell online could see conversion rates soar through effective use of quality video content. Video has become a […]

GroupM State of Video report considers key video trends affecting advertisers

GroupM State of Video report considers key video trends affecting advertisers

GroupM, WPP’s media investment group, released its second annual ‘State of Video’ report offering intelligence on consumer video consumption, advertising platforms and demand. Among a series of GroupM reports on the future of advertising, the new publication is co-authored by GroupM’s Futures Director, Adam Smith, and Senior Advisor, Rob Norman. It provides in-depth commentary on […]

IAB study proves mobile video interactive shoppable ads drive direct relationships between consumers and brands

IAB study proves mobile video interactive shoppable ads drive direct relationships between consumers and brands

Mobile video interactive shoppable ads are effective at capturing user attention and driving brand lift, according to “The Interactive Ad Effect: CTAs in Mobile Video Shoppable Ads,” a study from the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence. Across multiple methodologies, the research shows that interactive ads with a call-to-action (CTA) get […]

Teads reveals new company ambition, alternative to Google and Facebook

Teads reveals new company ambition, alternative to Google and Facebook

Teads’ development has long been fuelled by a vision to build the definitive platform that unites and empowers the world’s top publishers to provide a global alternative to the advertising ecosystem. To articulate this vision clearly to the marketplace, Teads is sharing its expanded company vision and adopting the tagline, “The Global Media Platform.” The […]

Facebook Watch rolls out globally in bid to take on YouTube

Facebook Watch rolls out globally in bid to take on YouTube

Facebook Watch, the social network’s streaming video platform, is getting its global rollout, just over a year after the service launched in the US. Content will include familiar names as well as original programming and exclusive series. The content lineup includes entertainment, news and sports programs, and aims to position Facebook as a more legitimate […]

Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks

Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks

Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid to social media platforms despite the continuing risks of negative adjacency and ad fraud. The rise of mobile usage is driving video consumption (particularly on mobile-optimised social platforms), which in turn is driving up advertiser […]

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