Teads, Viant, Verve comment on the IAB ad spend report

Teads, Viant, Verve comment on the IAB ad spend report

The latest Internet Advertising Bureau UK / PwC Digital Adspend report was released today! Lovely Mobile News ( LMN)  has the expert opinion of Adtech Leaders: Ian James, GM International, Verve “With the release of the latest IAB ad spend results, there is no doubt that mobile is the fastest growing area of digital spend. Location based […]

Classified photos in a flash: CitNOW Web Video and Smart Image gets vehicle stock online in two hours

Classified photos in a flash: CitNOW Web Video and Smart Image gets vehicle stock online in two hours

Automotive industry professionals now have a much easier way to upload photos to their online classified adverts and UVLs with the launch of CitNOW’s Web Video and Smart Image app. Positioned alongside the existing CitNOW suite of apps, CitNOW Web Video and Smart Image allows sales staff to photograph a vehicle and upload a full […]

Video is fastest growing Ad Format

Video is fastest growing Ad Format

Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report. In the first half of 2017, advertisers spent £699 million on video ads – a 46% […]

AerServ Launches AerNative — Native Advertising for In-App Mobile Video and Banner Ads

AerServ Launches AerNative — Native Advertising for In-App Mobile Video and Banner Ads

Mobile consumers engage more frequently with native ads — digital ad placements that reflect the look and style of a publisher’s site or app. AerServ, one of the leading inventory and audience management technology for mobile publishers and advertisers, announced the launch of AerNative — a new native ad platform for in-app mobile video and […]

Adsmovil and AdColony to work programmatic mobile video in LATAM

Adsmovil and AdColony to work programmatic mobile video in LATAM

The mobile company Adsmovil announced a partnership with the video ad company AdColony which will bring its Instant-Play solution, focused on high-definition programmatic video campaigns, to Latin American countries. Speaking ExchangeWire Brazil, Adsmovil’s CEO, Alberto Pardo emphasised that video is the format which has benefited the most from the growth of broadband penetration and internet access […]

Teads Expands Video Offering with Launch of inRead 3D

Teads Expands Video Offering with Launch of inRead 3D

Teads, the inventor of outstream advertising and a leading video advertising marketplace in the world by unique visitors, according to comScore, announced the release of inRead 3D, the company’s latest video format which leverages depth of field perception to create a 3D effect for any video creative. This new format is powered by Teads Studio, […]

Facebook launches Watch video service in the US

Facebook launches Watch video service in the US

Facebook launched its Watch video service in the United States on August 31 as it vies with YouTube for video advertising revenue. Watch, which began testing earlier this month, allows users to find TV shows based on what their friends are watching, and have conversations with other people watching the show during an episode. The […]

LinkedIn rolls out native video sharing

LinkedIn rolls out native video sharing

LinkedIn is continuing to diversify its product portfolio with the introduction of native video, as the online professional network’s owner Microsoft seeks to bolster its fortunes. The B2B network said that it would now begin the global rollout of its native video offering to its 500 million-plus user base after it began experimenting with the […]

InMobi unveils mobile media platform powering TV-like video ad experiences within premium apps

InMobi unveils mobile media platform powering TV-like video ad experiences within premium apps

InMobi, one of the largest independent mobile advertising and technology platform, announced the launch of a mobile media platform for premium in-app video advertising. Through partnerships with top publishers in the country such as Viu, Detik, Path, BBM, Baca, LINE and others, InMobi now becomes the largest mobile media platform in Indonesia with a reach […]

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