Amazon is testing video ads in mobile search results

Amazon is testing video ads in mobile search results

With advertisers spending increasing amounts of money in Amazon’s growing advertising business, the firm is looking for ways to expand its range of ad products, and the latest innovation is video advertising within its mobile search results. The mobile video ads are currently in a limited beta test, and while the product has only just been […]

Pinterest promoted video at max width is now available to all brands

Pinterest promoted video at max width is now available to all brands

Pinterest announced in May that it was testing promoted video at max width with brands including Kohl’s, American Express, Tropicana, Chevrolet, Paramount Pictures and John Lewis, and the company revealed Tuesday that the format is now available to all advertisers. Product marketing manager Nancy Jeng announced in a blog post that promoted video at max width is now available via Pinterest Ads […]

Tencent Video crowned as market leader in China, beating out Youku and iQiyi

Tencent Video crowned as market leader in China, beating out Youku and iQiyi

Tencent Video has been named the leader in China’s subscription over-the-top (OTT) video market, beating out rivals like Baidu’s iQiyi and Alibaba’s Youku. According to figures released by eMarketer, 24% of digital video viewers in China will subscribe to Tencent Video in 2018, and is set to surpass 29% by 2020. Meanwhile, Youku’s subscriber base […]

Innovid teams with range of data firms for improved viewability measurement

Innovid teams with range of data firms for improved viewability measurement

Innovid, a leading video marketing platform, announced support for third party viewability measurement from all major vendors in VAST inventory, which accounts for the bulk of digital video impressions. Complete video viewability measurement was previously only available in VPAID inventory, which requires an additional layer of code, and has less scale across the digital video […]

OTT video numbers rising as consumers cut the cord, according to eMarketer’s latest forecast

OTT video numbers rising as consumers cut the cord, according to eMarketer’s latest forecast

Almost 765m people worldwide will use a subscription over-the-top (OTT) video service at least once per month in 2018, according to eMarketer’s latest forecast. This total will represent 10.2 per cent of the global population and 32.1 per cent of digital video viewers worldwide. The analyst estimates the global subscription OTT market will grow by 24 per […]

Maxus and AdSpruce Help Nestlé Deliver Rich Media Mobile Campaign

Maxus and AdSpruce Help Nestlé Deliver Rich Media Mobile Campaign

Global communications agency Maxus and mobile video optimisation firm AdSpruce have partnered to deliver a mobile web campaign for Nestlé that mixes creative design with cutting-edge rich media technology. The campaign, which ran in Pakistan, focuses on driving awareness for the new Nestlé Pure Life brand identity, and utilised AdSpruce’s technology to create a 3D render of the Nestlé Pure Life […]

Reddit rolls out auto-play video ads for web and mobile

Reddit rolls out auto-play video ads for web and mobile

Reddit has belatedly joined the video ad fold with the roll out of native video advertising to select partners across both its website and mobile apps, a scheme which will be extended to all later in the summer. Hot on the heels of LinkedIn, Reddit will now hosts brands’ videos natively, playing them automatically when […]

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