Netflix’s new 30-second mobile previews look like Snapchat and Instagram Stories

Netflix’s new 30-second mobile previews look like Snapchat and Instagram Stories

Netflix is taking a page from social networks with a new feature that will let users watch TV and movie previews in vertical-video orientation on their mobile phones. The 30-second mobile previews are presented in a slideshow format with circular thumbnails, very much like the presentation of Snapchat and Instagram Stories. As with the popular […]

Spotify and Hulu launch joint subscription plan

Spotify and Hulu launch joint subscription plan

Spotify and Hulu have linked up once again, this time offering customers in the US the chance to pay a single monthly subscription to enjoy both services. The $12.99-a-month subscription bundle combines Spotify Premium with Hulu’s Limited Commercials service giving subscribers access to ad-free music streaming and a video streaming library of over 75,000 TV […]

Mountain Dew’s Twitch chatbot attracted 190K viewers

Mountain Dew’s Twitch chatbot attracted 190K viewers

Mountain Dew boosted awareness and engagement on video streaming platform Twitch with a chatbot aimed at gamers. The PepsiCo soft drink brand unveiled its DEWbot last year as part of a “Rig Up” promotion that awarded a $50,000 gaming Super Rig supplied by Origin PC. The eight-week campaign featured gaming influencers and urged fans to […]

SpotX partners with Switch Media to produce digital product offering AdEase

SpotX partners with Switch Media to produce digital product offering AdEase

Online video advertising platform SpotX has partnered with Switch Media, a cloud based streaming company, to produce AdEase, a multi-screen digital product offering. The partnership allows broadcasters working with SpotX to take full advantage of Switch Media’s AdEase, improving the user experience and increasing engagement by providing one continuous video stream without any buffering during […]

Twitter unveils new APAC sports streaming deals

Twitter unveils new APAC sports streaming deals

Social media giant Twitter has announced nine new premium video sports content partnerships to enhance its offering in the Asia-Pacific region. Twitter has signed agreements with golf’s Asian Tour, pay-TV broadcaster Astro Malaysia, online soccer platform BallBall, global sports network Eleven Sports, cable network Fox Sports Asia, the International Table Tennis Federation (ITTF), Indonesian broadcaster […]

Amazon will give away free games every month with Twitch Prime

Amazon will give away free games every month with Twitch Prime

It’s been more than a year since Amazon first tapped into Twitch’s customer base with perks to improve their experience. Now, the online giant has started offering free games from their archives for Prime customers to keep. Twitch announced that starting on March 15 those customers would get a pair of free games, Superhot and […]

YouTube’s UK viewership stagnates as platform nears saturation point, according to eMarketer

YouTube’s UK viewership stagnates as platform nears saturation point, according to eMarketer

More than 90% of digital video viewers in the UK regularly visit YouTube and its viewership is nearing saturation point, according to a report from eMarketer. YouTube’s prevalence across the Google platform and its easy integration across other content platforms has helped contribute to its rise. This year, 40.4 million people, or six out of […]

YouTube Launches the Lighter Version of its App

YouTube Launches the Lighter Version of its App

YouTube Go, an offline first Android app designed from scratch to reduce data usage and work with low or no connectivity, has launched following its initial announcement last September. The app lets the user choose, on a preview screen, whether they would like to stream their selected videos immediately in either basic quality or standard […]