This year, for the first time, adults in China will spend more time with their mobile devices than they will watching TV, according to eMarketer’s latest forecast. Adults in China will spend 2 hours, 39 minutes a day on mobile devices in 2018, up 11.1% over last year, accounting for 41.6% of their daily media […]
Bolstered by the growing demand for digital video content from millennials, digital ad spending is set to overtake TV ad spending in Japan in 2020, according to eMarketer. The report further states that TV will account for a 32.4% share, which is $13.4bn, while digital will account for 29.8%. By the end of 2020, eMarketer […]
YouTube will add information from Wikipedia to videos about popular conspiracy theories to provide alternative viewpoints on controversial subjects, its CEO said. YouTube CEO Susan Wojcicki said that these text boxes, which the company is calling “information cues,” would begin appearing on conspiracy-related videos within the next couple of weeks. Wojcicki, who spoke at a […]
In 2018, 2.38 billion people will watch streaming or downloaded video content via any device, according to eMarketer’s first-ever global digital video forecast report. Since mobile phones are the entry point for internet access in many markets, it is also the primary device for viewing video. eMarketer expects more than three-quarters (78.4%) of digital video […]
The automotive industry would benefit by strengthening relationships with its influential female customers through the content it shares on mobiles, according to research by CitNOW. Analysis of 2,000 consumers found that women were over 60% more likely than men to watch video content on their mobile phones. And, while research suggests that nearly half (43%) […]
Following a series of scandals for YouTube’s video-sharing network, the company has announced it’s investing $5 million in creators who use the service in “positive ways” to create change and empower young people. The investment is going towards YouTube’s Creators for Change, its two-year old program focused on countering hate and promoting tolerance. In its […]
Music streaming service Spotify has acquired content recommendation startup MightyTV, a service that uses Tinder-style swiping to help guide users toward TV and film choices. The terms of the deal are undisclosed but MightyTV has been shut down, as a result of the acquisition, and its team will join up with Spotify’s in New York […]