Facebook Stories to test ads as user count tops 150M

Facebook Stories to test ads as user count tops 150M

Facebook has announced that its Stories platform has 150 million daily active users, and that it’ll begin testing ads on Stories in the US, Mexico and Brazil. The video ads are 5 to 15 seconds long, and users have the option to skip them. Facebook can automatically reformat ads on the News Feed with borders […]

Snapchat starts showing six-second ads that viewers can’t skip

Snapchat starts showing six-second ads that viewers can’t skip

Snapchat viewers are seeing a new type of ad—ones they have to watch. On Monday, the first forced-view ads, meaning they can’t be skipped, started popping up on the app, promoting movies like “Deadpool” and “Adrift” and products such as Samsung’s Galaxy S9 and Snapple. After basing its initial ad business on an entirely voluntary […]

Marketers pull back spend on Facebook and Google due to false metrics, according to CMO Council

Marketers pull back spend on Facebook and Google due to false metrics, according to CMO Council

According to 62% of marketers surveyed by the Chief Marketing Officer Council, reports about false and faulty metrics have caused them to pull back on spend. While 38% have started to question advertising rates, 24% have already reduced spend with Facebook and Google. In fact, negative headlines about Facebook and Google has had a knock-on […]

Snapchat plans to test unskippable six-second video ads

Snapchat plans to test unskippable six-second video ads

In its quest to turn a profit, Snapchat parent company Snap Inc. is looking for more ways to generate revenue while preventing users from defecting to other platforms. But Snapchat users may have to endure more ads in the process — and soon those ads will be ones that can’t be skipped. Snapchat will start […]

Google’s new video ad format doesn’t need YouTube

Google’s new video ad format doesn’t need YouTube

Advertisers and agencies can now reach more Google platform audiences with video ads. Outstream is the latest video ad format from Google that is purpose-built for mobile apps and mobile websites, and not tied to YouTube. Appearing in banner ads, interstitials, in-feed, with placements for mobile web and app native, the new format offers advertisers […]

Unilever donates to charity for each Knorr video ad view

Unilever donates to charity for each Knorr video ad view

Unilever food brand Knorr is trialling a new video ad format that lets viewers choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds. The brand is working with video advertising platform Good-Loop to deliver video advertising in a way that also generates charitable donations […]

Almost 40% of video ads were viewed to completion in the second half of 2017, according to Integral Ad Science

Almost 40% of video ads were viewed to completion in the second half of 2017, according to Integral Ad Science

37.9 per cent of all video ad inventory across all channels was viewed until completion in the second half of 2017, according to the latest report from measurement and analytics company Integral Ad Science (IAS). On mobile web video, viewability increased across all quartiles, improving from 31.6 per cent in H1 2017 to 41.4 per […]

New viewability standards may give extra credit to ads that play longer

New viewability standards may give extra credit to ads that play longer

The ad industry’s standards body wants help as it considers toughening the requirements to call digital ads “viewable” so they’re more comparable with TV and other media. The Media Rating Council on Tuesday issued a call for research to help gauge what would happen, for example, if it required “viewable” ads to appear on screen […]