Optimising ad journeys based on consumer sentiment could save millions, says new study

Optimising ad journeys based on consumer sentiment could save millions, says new study

According to a new study, obtaining and responding to consumer sentiment is crucial to optimising the consumer ad journey, saving otherwise wasted video ad dollars and positively impacting brand affinity metrics. The Sentiment Driven Consumer Journey, research conducted by MAGNA, IPG Media Lab and ViralGains, the industry’s only video ad journey platform, takes a deep […]

Poor website UX is damaging a quarter of B2B commerce, according to PushON

Poor website UX is damaging a quarter of B2B commerce, according to PushON

Forget product availability or price point, it’s poor website usability that is losing valuable trade for eCommerce businesses.  According to new research by full-service e-commerce agency PushON, a quarter of business customers would shun a company that had poor website usability, choosing to shop elsewhere. Of the 500 UK business decision makers that were surveyed, 25% said a website’s […]

AmazeRealise delivers industry-leading new web platform for The Jockey Club

AmazeRealise delivers industry-leading new web platform for The Jockey Club

AmazeRealise has launched an industry-leading new web platform for The Jockey Club – one of the UK’s leading leisure companies which stages thousands of events each year -including the iconic Grand National, Cheltenham Gold Cup and The Derby horse races. This forms part of a plan to broaden the brand’s appeal and promote the thrill […]

Sigma appointed to build mobile app for world renowned horse breeder

Sigma appointed to build mobile app for world renowned horse breeder

User experience (UX) agency, Sigma, has been appointed by Juddmonte Farms – one of the world’s leading breeders of elite racehorses – to build a user-friendly mobile application that will make it easier for staff across the company’s estate to manage the movement of horses from one location to another. Not only is livestock tracking a legal […]

Neura combines AI and physical world data to personalise app experiences

Neura combines AI and physical world data to personalise app experiences

AI-powered personalisation firm Neura has announced Neura Moments, a new solution aimed at creating a synthesis of a user’s real-life situation in a specific context, place and time to produce a situation-aware, actionable opportunity with predictable intent. Neura Moments are designed to combine with the recently-announced Neura True Personas to uncover new customer engagement opportunities for product […]

Yieldify Partners with Dotmailer to Enhance Customer Journeys for eCommerce Brands

Yieldify Partners with Dotmailer to Enhance Customer Journeys for eCommerce Brands

Yieldify, the customer journey optimisation (CJO) company, announced a global partnership with dotmailer, a leading marketing automation platform with omnichannel capabilities, to enable highly-personalised email marketing campaigns for the companies’ shared eCommerce customer base. The Yieldify Conversion Platform seamlessly integrates with dotmailer, allowing eCommerce companies to increase on site email capture through Yieldify’s lead generation […]

Yahoo updates email offering with rejuvenated mobile web experience

Yahoo updates email offering with rejuvenated mobile web experience

Oath’s Yahoo Mail platform is getting a mobile-focused facelift, with an updated mobile web experience and a new app optimised for entry-level Android Go phones. The improved mobile web version is designed to bring the user experience closer in line with the app, providing more native interactions on a smartphone. Users can interact with their inbox […]

Saatchi & Saatchi IS Poland and P&G Make eCommerce More Accessible via The Accessibility Project

Saatchi & Saatchi IS Poland and P&G Make eCommerce More Accessible via The Accessibility Project

As the internet is more and more important in all of our lives and eCommerce an increasingly popular way to shop, the issue of accessibility has become much more relevant. Many eCommerce sites are either inaccessible to those with visual, hearing or mobile disabilities, or they require ‘switching’ to specially made versions. Saatchi & Saatchi […]